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Performance Marketing Manager Southeast Region
- Atlanta, Georgia, United States
- Atlanta, Georgia, United States
Über
The Performance Marketing Manager at The Erosion Company (TEC) is responsible for driving revenue growth and new customer acquisition through data-driven marketing strategies. This role owns the development and execution of performance marketing initiatives that generate qualified leads, build a strong sales pipeline, and directly contribute to revenue across the Southeast region.
Serving as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. The Performance Marketing Manager is accountable for delivering measurable outcomes, including pipeline growth, cost per lead, and marketing-sourced revenue.
The ideal candidate is highly analytical, results-driven, and focused on continuous optimization. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry.
Key Responsibilities:- Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
- Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
- Leverage industry platforms such as:
- ConstructConnect
- PlanHub
- Salesforce
- Proactively identify, track, and advance new business opportunities
- Analyze performance data to continuously optimize campaigns and improve results
- Refine audience targeting and messaging to enhance lead quality and conversion rates
- Maximize return on marketing investment (ROI) through ongoing testing and optimization
- Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
- Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution
- 35 years of experience in performance marketing, sales support, or business operations
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Strong attention to detail and organizational skills
- Proficiency in Microsoft Office (especially Excel and Outlook)
- Strong communication skills and a proactive, results-oriented mindset
- Demonstrated focus on sales and revenue generation
- Experience with CRM systems (e.g., Salesforce)
- Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)
- Experience with digital marketing, paid media, or lead generation campaigns
- Familiarity with social media platforms and email marketing tools
- Competitive compensation package
- Comprehensive benefits package including health, dental, vision, and 401(k)
- Paid time off and company holidays
- Initial and ongoing training
- Opportunities for advancement within a growing organization
The Erosion Company is an Equal Opportunity Employer (M/F/V/D).
Sprachkenntnisse
- English
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