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Search Analyst
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Search Analyst
- San Jose, Arizona, United States
- San Jose, Arizona, United States
Über
Setup search campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives. Ensuring the quality of deliverables and campaign set up within the search media platforms. Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client's campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Search and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing. Help develop documentation of best practices for improving operational efficiencies within the team and the group. Keep abreast of industry trends through advertising and media journals and recognized marketing source. Generate powerful insights that add value to campaign performance and focus on better results.
Qualifications
English level B2 or above. Bachelor's Degree in: Marketing, Advertising, Communication, Business, or any relevant field. Intermediate Excel knowledge. Minimum 1 - 2+ years of experience running search media campaigns. Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge). In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape. Strong communication skills. Result oriented skills. Attention to details skills. Strong teamwork and client orientation skills to help the team grow. Strong knowledge managing media planning tools. Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.
Sprachkenntnisse
- English
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