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- Los Angeles, California, United States
- Los Angeles, California, United States
Über
We’re a small, ambitious team that moves fast, learns quickly, and consistently outperforms much larger competitors.
Brand is how Sans builds trust, differentiation, and long‑term demand. It defines how we speak, what we stand for, and how customers experience us across every touchpoint.
The Copywriter will help shape the voice, narrative, and messaging systems for Sans. This role is responsible for translating brand strategy into clear, compelling, and consistent storytelling across organic channels, post‑purchase experiences, and physical touchpoints.
This role reports to the Creative Director and partners closely with Brand, Creative, Product, Lifecycle, and eCommerce.
The ideal candidate is a strong storyteller with great taste and strong consumer instincts - someone who understands how to balance premium brand storytelling with clear, effective communication.
Responsibilities and Duties
Help shape Brand Voice and Messaging Systems - Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints.
Develop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including:
Emails/SMS
Web
Organic social
Packaging, manuals, inserts, and physical touchpoints
Direct Mail
TV
Support Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit‑led, human storytelling that ladders into the broader brand narrative.
Develop Content that Builds Authority and Demand - Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living.
Collaborate Across Creative and Cross‑Functional Teams - Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standard.
Qualifications and Skills
Experience:
Bachelor’s Degree or equivalent experience in writing, communications, marketing, journalism, or related fields
4-7+ years of experience in brand copywriting or storytelling roles
Experience developing tone of voice, messaging frameworks, or brand narratives
Strong experience writing across digital, lifecycle, editorial, and brand‑driven surfaces
Experience working closely with creative teams across formats (email, web, packaging, content)
DTC, consumer, or startup experience preferred
Strong understanding of consumer psychology and conversion‑focused storytelling
Experience balancing premium brand storytelling with clear, effective communication that drives action
Comfortable collaborating within testing and experimentation environments
Interpersonal:
Exceptional storytelling instincts with a strong command of tone and voice
Strong taste and judgment with an appreciation for premium brands and emotionally resonant storytelling
Collaborative and cross‑functional – works effectively with Creative, Product, Growth, and eCommerce teams
Detail‑oriented with a high bar for craft and consistency
Curious and evolving – constantly refining storytelling approaches, formats, and creative systems
Salary and Benefits
Base salary $100,000–$120,000 based on experience, plus equity
Option for fully paid medical, dental, and vision
Opportunity to contribute to 401k
Unlimited PTO plus 11+ paid holidays
Based in Culver City 3 days/week
Free Sans product!
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Sprachkenntnisse
- English
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