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Digital Marketing ManagerLactalis • San Fernando, California, United States
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Digital Marketing Manager

Lactalis
  • US
    San Fernando, California, United States
  • US
    San Fernando, California, United States
Jetzt Bewerben

Über

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you’re just starting out or bringing years of experience, we’ll provide the tools and support you need to succeed.
Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Digital Marketing Manager based in San Fernando, California.
Responsibilities
A key contact for Digital marketing, working with senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages and campaigns.
Responsible for managing the delivery of all B2B Digital marketing communication, including email, social, and website, ensuring tone of voice is representative of the Karoun and Portfolio brands while being engaging.
Develop and execute B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.
Acts as a liaison between company brand marketing and sales to create persuasive digital marketing technical and strategic materials and deployments to fruition per the strategic plans and forecasts.
Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence.
Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning.
Consumer-Centric Strategy: develop and execute digital marketing strategies based on consumer insights and behavior.
Social Media & Paid Ads: manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking.
SEO & Keyword Analytics: conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic.
Content Creation & Virality: produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations.
AI-Driven Optimization: use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization.
Analytics & Reporting: track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions.
Retail & Marketplace Integration: manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments.
Email Marketing & Automation: build and manage email campaigns, leveraging automation for efficiency.
Trend Monitoring: stay ahead of emerging digital marketing and AI trends.
Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget.
Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered.
Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside the industry. Use any insight gained to inform Karoun’s trade and marketing related activities.
Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight.
Represent as digital marketing lead in key partnership team events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Likewise, represent the voice of the marketing/sales team in related meetings.
Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives.
Proactively work with internal and external partners and business relation colleagues to create and deliver assets that can be used where possible.
Share best practice and learnings from and with colleagues and stakeholders.
Advocates and supports Head of Marketing and Sales Management as and when needed.
Provide the sales team with support on proofing key digital marketing materials.
Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other department partners.
Requirements
Role model: Lactalis Leadership Model culture essentials in their leadership style; approachable style and a can do attitude with a highly evolved customer service approach.
Consumer-First Mindset: understand consumer behavior and create strategies that resonate.
Strategic Thinker: design and execute campaigns that deliver measurable results.
Creative Innovator: create content that drives engagement and brand loyalty.
Analytical Expert: use data and AI insights to optimize performance.
Tech-Savvy: comfortable with the latest tools and trends in digital marketing.
Strong project management skills with the ability to juggle multiple initiatives.
Field-oriented mindset with hands-on experience in store-level execution.
Analytical and data-driven, with a focus on KPI tracking and actionable insights.
Excellent communication and collaboration skills across departments.
Proficient in budget planning and resource allocation.
Highly proactive, detail-oriented, and results-focused.
Proficient in Microsoft Office (Excel, Outlook, Word).
Expert in internal and external relationship building and management.
Organization, flexibility, and ability to prioritize and manage diverse activities simultaneously.
Dynamic, problem-solver with an innovative and creative mindset.
Strong communication, presentation, negotiation and influencing skills.
Attention to detail and quality control.
Passionate about delivering optimal results.
Maintain effective working relationships despite differences.
Resolve differences by seeking mutually acceptable solutions.
Support team members and share expertise with others.
Seek feedback from other team members.
Highly motivated with a can do attitude.
Work in teams across the organization.
Willingness to continue developing and growing in marketing and responsibilities.
Strong organizational management of multiple projects and priorities.
Strong interpersonal skills and ability to maintain professional relationships.
Good problem-solving skills.
Excellent attention to detail.
Be driven by proactive marketing team outcomes, taking ownership and solving issues.
Explain things clearly and converse at various seniority levels.
Excellent planning, prioritizing and time-management skills.
Enjoy working in a team, both immediate and cross-functional.
Education and Experience Requirements
Bachelor’s degree in Digital Marketing, marketing or related field or equivalent experience.
5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics.
CPG marketing experience required; dairy category experience strongly preferred.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI-powered marketing platforms.
Strong understanding of pixels, tags, heatmap analysis and campaign KPIs.
Experience managing campaigns for retailers and marketplaces.
Understanding of marketing communications practices and techniques.
Marketing communication experience across advertising channels.
Relationship management experience.
Knowledge of relevant legislation.
Proven experience presenting to key stakeholders.
Exemplary interpersonal and leadership skills with strong communication and influencing abilities.
Proven commercial acumen.
Stakeholder management experience.
Strong multi-tasking and organizational skills.
Knowledge of IT packages including Excel, Word, PowerPoint.
Ability to analyze data and make recommendations.
Exceptional written and verbal communication.
Time management, prioritization and organization.
Skills and Abilities
Strong organizational skills and attention to detail.
Self-motivated and problem-solving.
Curious self-starter who works independently.
Effective multi-tasker with ability to set priorities.
Effective presentation skills to management.
Interpersonal and communication skills.
Present, converse and report professionally to leadership.
Teamwork and cross-department communication.
Strong communication and organization skills.
Manage multiple projects in fast-changing environments.
Highly motivated, dynamic and fast learner.
Positive attitude, flexibility and strong work ethic.
Strong communication and interpersonal skills.
Strong analytical skills with numerical data.
Thrives in matrix environments and influences and coordinates stakeholders.
Excellent communication, analytical and creative skills.
Desirable
Experience with email, marketing, social media and website content management systems.
Specialist marketing qualification.
Ability to adapt PDF’s.
Good project management skills.
Copywriting.
Other
Eligibility to participate in incentive plan.
Job Type: Full-time
Working Conditions Business travel may be required for Lactalis and/or Karoun related occasions, including conferences, meetings, trainings and events.
Benefits Lactalis supports insurance costs, contributes to retirement plans, offers paid time off from day one, and provides education reimbursement and other growth opportunities.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an affirmative action employer will comply with all related legal obligations.
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  • San Fernando, California, United States

Sprachkenntnisse

  • English
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