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Manager, Data Strategy & AnalyticsPublicis Digital Experience • Atlanta, Georgia, United States
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Manager, Data Strategy & Analytics

Publicis Digital Experience
  • US
    Atlanta, Georgia, United States
  • US
    Atlanta, Georgia, United States
Jetzt Bewerben

Über

Company Description A division of Publicis Groupe, Publicis Digital Experience is a network of top‑tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that provides them with a future‑proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever‑changing landscape and the need for fluid thinking is just part of our problem‑solving nature. We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
Overview The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and presenting analytic strategies, measurement and reporting for CRM digital and non‑digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.
Responsibilities
Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective
Strong data storytelling and adept at communicating technical subject matter to non‑technical stakeholders
Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
Manage, train, and provide on‑going leadership and mentorship to Data Analysts
Perform hands‑on data investigation and analysis in support of program delivery, including development of conclusions and implications when required or appropriate
Manage projects that primarily focus on performance of marketing activities, including but not limited to online and offline CRM direct marketing, cross‑channel campaigns, digital advertising, promotional activities
Accurately and effectively estimate level of effort for analytics projects
Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
Ensure consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
Proactively identify, evaluate, and recommend A/B testing opportunities, reporting requirements, and other relevant tools and applications
Identify research and analytics initiatives to support strategy development
Create business cases for successful analytics initiatives
Design and manage strategic analytic roadmaps for clients
Qualifications
Marketing agency experience (preferred)
Minimum of 5‑7 years direct experience in CRM or marketing analytics
Hands‑on experience with Marketo
Awareness/experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
Hands‑on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Looker, Power BI, or other platforms
Thorough knowledge of informing marketing strategy, analytics design and delivery
Working knowledge of site analytics suites, Adobe Analytics (preferred), Google Analytics
Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
Ability to manage internal resources/team members at varying levels including junior talent
Strong ability to work in a flexible, dynamic and fast‑paced environment
Self‑starter with demonstrated instinct for developing insights from data
Excellent communication skills, including written, presentation, and storytelling
Additional Information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All applicant information will be kept confidential according to EEO guidelines.
Compensation Range: $88,540 to $141,687 annually. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The application deadline for this job posting is 7/1/2026.
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  • Atlanta, Georgia, United States

Sprachkenntnisse

  • English
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