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Growth Content SpecialistGenesys Cloud Services, Inc. • Indianapolis, Indiana, United States
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Growth Content Specialist

Genesys Cloud Services, Inc.
  • US
    Indianapolis, Indiana, United States
  • US
    Indianapolis, Indiana, United States
Jetzt Bewerben

Über

Role Overview Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies.
Key Responsibilities
Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
Adapt and scale content for global audiences, embedding localization considerations from the start
Required Qualifications
5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
Experience collaborating cross functionally with marketing, UX, analytics, and product teams
Strong project management and communication skills with the ability to manage multiple priorities
Preferred Qualifications
Experience creating content strategies that support personalization and lifecycle marketing initiatives
Familiarity with CRO principles and experimentation frameworks for optimizing content performance
Background working in global organizations with experience supporting localization strategies
Strong portfolio showcasing high performing SEO driven web content and digital storytelling
Compensation This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.
$81,100.00 - $142,500.00
This role might also be eligible for a commission or performance-based bonus opportunities.
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Reasonable Accommodations If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, please contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24-48 hours. To help us provide the best support, send us an email with the requested information.
Equal Employment Opportunity & Disability Statement Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, status, national origin, genetics, disability, military status, and veteran status, and other protected characteristics.
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  • Indianapolis, Indiana, United States

Sprachkenntnisse

  • English
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