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Associate Ecommerce Content ManagerHimalaya Wellness USA • Sugar Land, Texas, United States
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Associate Ecommerce Content Manager

Himalaya Wellness USA
  • US
    Sugar Land, Texas, United States
  • US
    Sugar Land, Texas, United States
Jetzt Bewerben

Über

Himalaya Wellness is seeking an Associate Ecommerce Content Manager to manage our brands’ digital shelf presence primarily on Amazon (US & Canada), as well as Walmart.com and other marketplaces. Our brands have experienced substantial growth on the platforms and will look to you to identify opportunities to accelerate that growth.
In this role, you will bring your Amazon and Ecommerce specific experience, AI familiarity and creative development experience to chart a course for the organization’s approach to our Ecommerce content marketing on the platform. This role is responsible for implementing PDP (Product Detail Page) content, image and video development through AI and design, below-the-fold storytelling, SEO optimization and copywriting, and Brand Stores across Amazon and other marketplaces. The ideal candidate has a strong understanding of ecommerce and retail content strategies, a keen eye for detail and creative, and strong project management skills to work with cross-functional teams and execute against tight timelines. The role requires a dynamic, highly flexible, and driven individual who can work independently, dive into new tools and AI technology, excel under pressure and tight time constraints. Exceptional organizational and communication skills, attention to detail, with the ability to filter and prioritize feedback and requests strategically are the keys to success in this role.
The Associate Ecommerce Content Manager will report to the Ecommerce Content Manager. You will work in strong collaboration with Brand, Ecommerce and Creative Teams.
Duties and Responsibilities This position is responsible for Himalaya’s portfolio of products’ presence on Ecommerce platforms.
Assist in the management and creation of all PDP content across Ecommerce platforms: Titles, bullets, A+ content, storefronts, images, and video. Leverage AI and existing/emerging Amazon tools to enhance and elevate our digital presence.
Support end-to-end content creation process for product detail pages, A+ content, content optimizations, and Brand Store from identifying needs through content development to uploading on Amazon and marketplaces. Ensure accuracy, brand consistency and retailer compliance. Examples of content optimization may include creating new design templates, updating images, conducting SEO updates in PDP copy, and enhancing content every 6-8 months.
Continuously identify ways to elevate and optimize content and support ads – Levering AI, industry best practices, competitive and listing audits. Collaborate with Brand, Creative, Ads, and Ecommerce teams to enhance advertising, listings and storefront.
Create clear and detailed content briefs to either execute against or hand off to internal Creative teams to bring digital shelf content to life. Collaborate with the Brand team on briefs and feedback.
Assist in the execution and development of assets for product launches for all new products to ensure retail readiness prior to launch. Monitor post-launch performance, leveraging internal tools and Amazon AI capabilities, and identify opportunities to drive sales and implement.
Track and enhance keyword performance, search rank, reviews, and Q&A. Optimize listings for SEO, Rufus/AI tools and best practices. Leverage AI tools for listings and A/B test titles and bullets.
Leverage AI for copy, images and video when needed; this includes utilizing the Amazon AI tools available in Seller Central.
Continuously audit and optimize new and existing Amazon product listings for best practice, conversion and keeping pace with competition: pictures, copywriting, keyword, title, bullet points, A+ Content, product descriptions, Storefront, etc. Revisit and refresh product line templates.
Execute the video edits for PDP, Ads, or on-site video features.
Support the refresh and optimization of Amazon Brand Stores, ensuring alignment with brand strategy and new launches. Organize and upload content to Brand Store.
Assist in managing photography workflows and timelines, ensuring delivery of high-quality product imagery aligned with brand and channel standards.
Work closely with Ecommerce Content Manager to troubleshoot any issues that arise through moderation and expedite any urgent content needs.
Conduct A/B Experiments and track performance regularly to optimize PDPs.
Develop copy and creative for Sponsored advertising, leveraging AI to generate images and videos, working closely with Brand, Ecommerce and Creative teams.
Monitor Amazon Store traffic, engagement, and conversion rates, implementing data-backed content improvements to enhance customer experience and sales.
Collaborate with cross-functional teams including Creative, Brand, Legal, Innovations, Ads, and Sales to align content strategy with product and business goals.
Prioritize competing needs across brand and Ecommerce asks and help team members prioritize projects.
Engage and partner with Brand and Sales teams broadly to stay up to date on the latest Amazon tools, consumer insights, industry trends, competitive strategy, and customer objectives to proactively inform content strategies.
Qualifications
Must have experience with Amazon Seller Central, A+ Content Manager, Brand Store, and Experiments.
Experience in Supplements, Health, Oral Care, Personal Care, Beauty, or CPG categories a plus.
High-use and familiarity of AI and Amazon AI tools. Strong ability to audit AI generation to meet Brand standards.
Strong experience with SEO, keyword optimization, and copywriting.
Graphic design experience and working knowledge of Canva and Adobe Suite, including Adobe Firefly and Photoshop.
Video editing experience in Adobe Premier, Adobe After Effects, OR DaVinci Resolve is required.
Strong project managements skills to assist in the management of a multitude of SKUs, timelines and cross-functional teams to deliver plans in a timely manner. Ability to manage projects, develop timelines, articulate critical paths and deliver outcomes on time.
Experience working with product listings, product catalog, and PIM.
Experience working with creative teams, ability to write briefs, and an eye for good design.
Knowledge of Amazon Seller Central tools and third-party optimization sites, such as Teikametrics, Helium 10 or Jungle Scout.
Knowledge of syndicated sources (e.g., Stackline) used in the analysis of consumer and volume dynamics.
Highly collaborative and capable of receiving direction from peers and leaders across functions
Strong attention to detail, balanced with an ability to prioritize and a commitment to excellence
Ability to maintain excellence and be highly effective working with a remote team and having only periodic in-person contact with leadership
Ability to work with ambiguity, navigate and add value to business situations and organizational challenges with no existing process or solution
Demonstrated excellent written and communication skills
Excellent organizational skills and the ability to discern priorities without supervision
Demonstrated customer-centric mindset
A bias for action and the ability to chart a course vs. follow one
Willingness to travel regularly to headquarters in Sugar Land, TX, attend trade shows and support customer meetings
Computer skills including MS Office programs such as Outlook, Word, Excel, PowerPoint.
Requirements
3+ years of Amazon experience for consumer products is required.
Compensation and Benefits
Competitive base salary and bonus, commensurate with experience
Company benefits including medical, dental, vision, life, disability & 401(k)
Experience
3-5 years work experience with at least 3 in an Amazon specific function.
This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
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  • Sugar Land, Texas, United States

Sprachkenntnisse

  • English
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