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Senior Manager, eCommerce Analytics
- New York, New York, United States
- New York, New York, United States
Über
I'm working on a fully remote Senior Manager, eCommerce Analytics at an established but growing eCommerce brand (part of a public company that's a household name). This is a leadership role, managing a team with daily exposure to the c‑suite.
The opportunity is unique because the company is the perfect size - it's small enough to actually make an impact and catch significant upside, but big enough to have resources, a strong tech stack, and established infrastructure (it's around $500m in annual revenue and 475 employees).
You’ll sit at the intersection of analytics, marketing, and merchandising, and build measurement frameworks, optimize website design, and analyze performance across the customer journey, turning complex website and marketing data into clear & actionable recommendations.
By bringing deep e‑commerce experience and an experimentation‑driven mindset, you will create models, tools, and dashboards that transform marketing campaigns and customer experiences. You will be equally at home designing page‑tagging methodologies and creating marketing‑attribution approaches — and you will collaborate with merchandisers, pricing modelers, and marketing experts to drive top and bottom line growth.
More about the role
Website Optimization: Quantify how well our page‑structures and site‑layouts are performing, and identify clear routes for improving website design and flow
A/B Testing: Create experimentation frameworks and deploy test-and-control methodologies to find the right product positioning, website‑copy, and cross‑item flows
Marketing Analytics: Understand the customer conversation funnel from beginning to end, tracking CAC / LTV / Conversion / Retention for our shoppers
Clustering and Segmentation: Create quantitative segments for our Consumers and our Products, enabling better targeting, stronger merchandising organization, and more efficient marketing
Dashboarding & Reporting: Design a new generation of dashboards and tools, bringing transparency to ecommerce performance dynamics across the full customer journey
Financialization: Transform simple metrics like clicks, views, and visits into financially interpretable size‑of‑price metrics, allowing the business to optimize ecommerce strategy day in and day out
Insights: Fulfill ad‑hoc research and analytic requests across a wide variety of domain spaces and present core insights to stakeholders and business leaders
Must haves
5+ years of experience in ecommerce analytics, marketing analytics, product analytics, or similar at a Direct to Consumer Brand
Strong proficiency in GA4, GTM, server‑side tagging, and ecommerce tracking best‑practices
Strong proficiency in both SQL and Tableau
Deep understanding of attribution models and approaches, with a strong foundation in hypothesis testing and test‑control design
Excellent relationship management, communication, and data‑presentation skills, including a strong eye for the creation of compelling visual narratives
The ability to take initiative, act independently, and function under ambiguity
Helpful, but not required
Experience with Snowflake and associated tools
Exposure to CDP platforms, marketing automation tools, and the Amperity ecosystem
Hands‑on data‑scientific modeling experience in R or Python for advanced analytics
Experience building or managing data pipelines with engineering partners
Understanding of Marketing Mix Modeling, incrementality quantification, and similar paradigms
Experience in UI/UX design and optimization
Compensation
$150k–$175k base salary + cash bonus + competitive benefits
Flexible for the perfect candidate
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Information Technology
Industries Online and Mail Order Retail and Retail
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Tuition assistance
Disability insurance
#J-18808-Ljbffr
Sprachkenntnisse
- English
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