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Business Development Representative - MarketingSHI • Bethlehem, Pennsylvania, United States
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Business Development Representative - Marketing

SHI
  • US
    Bethlehem, Pennsylvania, United States
  • US
    Bethlehem, Pennsylvania, United States
Jetzt Bewerben

Über

Business Development Representative - Marketing

The Business Development Representative - Marketing is responsible for utilizing outbound activities, such as calls and emails, to generate sales opportunities and set appointments from inbound leads. This role is crucial in driving sales growth and expanding SHI's customer base by ensuring a steady pipeline of qualified leads for the sales team.

Role Description

  • Engage prospective customers through outbound calls and email campaigns to generate new business opportunities.
  • Qualify inbound leads and marketing-generated inquiries to identify and prioritize sales opportunities.
  • Schedule and coordinate meetings between qualified prospects and Account Executives.
  • Collaborate with sales and marketing teams to align on campaign strategy, messaging, and lead generation initiatives.
  • Support the execution of targeted outreach campaigns to drive pipeline growth and brand awareness.
  • Maintain and manage lead activity, pipeline data, and engagement metrics within CRM and sales platforms.
  • Develop an understanding of customer needs, business challenges, and key buying drivers.
  • Position and promote SHI's products, solutions, and services to prospective customers.
  • Build early-stage relationships with potential clients to nurture interest and drive engagement.
  • Stay informed on industry trends, market conditions, and SHI's evolving portfolio.
  • Handle inbound inquiries and provide a positive customer experience across initial touchpoints.

Behaviors and Competencies

  • Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.
  • Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.
  • Self-Development: Can set personal development goals and take steps to achieve them.
  • Strategic Thinking: Can contribute to the development of strategic plans and initiatives.
  • Decision-Making: Can evaluate options, consider potential outcomes, and make well-informed decisions that reflect an understanding of the impact.
  • Professionalism: Can identify opportunities for improvement, propose solutions, and take action to enhance professional conduct without explicit instructions.
  • Interpersonal Skills: Can communicate effectively, build relationships, and resolve conflicts with others in moderate situations.
  • Self-Motivation: Can identify personal or professional growth opportunities, propose self-improvement strategies, and take action without explicit instructions.
  • Performance Management: Can set personal and team performance goals, track progress, and make adjustments as needed.
  • Business Development: Can identify potential business opportunities, propose strategies for growth, and take action without explicit instructions.

Skill Level Requirements

  • Expertise in client relationship building and new business development - Basic
  • Ability to cold call and create new business opportunities - Basic
  • Ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets - Basic
  • The capability to identify potential clients, effectively negotiate terms, and successfully finalize business transactions. - Basic
  • The understanding of key business principles and practices to make informed and effective decisions that contribute to organizational success. - Basic
  • The ability to efficiently manage tasks and projects by prioritizing responsibilities and effectively utilizing time to achieve objectives. - Basic

Other Requirements

  • Completed Bachelor's Degree or relevant work experience required
  • Previous experience in sales, marketing, or a similar role

Preferred:

  • Fluency in SHI AX, CRM, and Microsoft Office tools preferred
  • Experience in the IT industry

The estimated annual pay range for this position is $50,000 - $65,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity M/F/Disability/Protected Veteran Status

  • Bethlehem, Pennsylvania, United States

Sprachkenntnisse

  • English
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