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Content Marketing Manager
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Content Marketing Manager
- Austin, Texas, United States
- Austin, Texas, United States
Über
Position Overview The Content Manager is the connective tissue of the Removery brand. You will manage and execute content across our most critical channels — website, email, in‑studio assets, internal communications and more — ensuring every piece of content is on‑brand, accurate, and purposeful. Reporting directly to the Creative Director, you will be a reliable, detail‑obsessed steward of the Removery voice and visual identity. You'll work across teams to gather content needs, manage production workflows, and ensure nothing goes live without the right quality and brand standards in place.
Key Responsibilities Website Content
Own day‑to‑day content management on Removery.com, including website updates, new location pages, promotions, and blog/resource content
Coordinate with the digital/web team to ensure timely, accurate, and on‑brand content deployment
Maintain a content calendar aligned to campaigns, new studio openings, and seasonal marketing priorities
Audit existing web content regularly for accuracy, consistency, and brand alignment
SEO/GEO/AEO experience and creating content to support all aspects of organic content including keyword development to help capture organic traffic
Email & SMS Marketing Content
Write, edit, and manage content for all customer‑facing email/SMS communications, including promotional campaigns, lifecycle flows, and transactional messages
Partner with the Call Center and CRM teams to build a content‑first strategy
Ensure email/SMS copy and design assets meet brand standards before deployment
Track content performance and provide recommendations for improvement
In‑Studio & Print Assets
Write and update in‑studio content assets including signage, brochures, consent materials, and graphics
Collaborate with Studio Operations to understand in‑studio content needs and develop content to support operational needs
Maintain an organized asset library that studio teams can access easily and consistently
Ensure all physical materials reflect current brand standards and any regional or regulatory variations
Internal Communications
Support the development and management of internal content across channels such as Slack, email newsletters, and intranet/knowledge bases
Ensure internal communications align with brand voice and reinforce Removery's culture and values
Partner with HR/People & Culture and Operations teams to develop and distribute team‑facing content for campaigns, training, and announcements
Help ensure all internal‑facing brand communications are consistent with the external brand
Content Operations
Help manage the master LLM that is used to maintain our content across our AI agents
Maintain a master content calendar that integrates all channels and stakeholder needs
Manage content intake requests from cross‑functional teams and prioritize against Creative Director guidance
Maintain and enforce brand voice guidelines, copy standards, and content templates
Brief and manage freelance copywriters and content producers as needed
Required Qualifications
4+ years of content management, copywriting, or content marketing experience
Strong writing and editing skills with a sharp eye for brand voice, tone, and consistency
Experience managing content across multiple channels (web, email, print, internal comms)
Familiarity with CMS platforms (e.g., WordPress, Contentful, or similar)
Excellent organizational and project management skills — able to juggle multiple deadlines without dropping the ball
Collaborative, low‑ego, and solutions‑oriented approach to cross‑functional work
Experience in consumer‑facing brands, ideally in health, wellness, beauty, or lifestyle
Preferred Qualifications
Experience with email platforms such as Klaviyo, HubSpot, or Salesforce Marketing Cloud
Basic design sensibility and familiarity with Adobe Creative Suite or Canva
Experience in multi‑unit retail or franchise environments
Understanding of SEO best practices and how content drives organic performance
Benefits
Comprehensive Medical, Dental, Vision, STD and LTD
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long‑term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holidays based on tenure
Flexible Paid Time Off
8 hours of paid volunteer time per year
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work‑life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, currently, we are not sponsoring any Visas.
Equal Opportunity Employer
E‑Verify Participation Poster
IRER Right to Work Poster
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Sprachkenntnisse
- English
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