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Manager, Digital Analytics & Customer Insights - Hybrid AZBest Western • Phoenix, Arizona, United States
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Manager, Digital Analytics & Customer Insights - Hybrid AZ

Best Western
  • US
    Phoenix, Arizona, United States
  • US
    Phoenix, Arizona, United States
Jetzt Bewerben

Über

Join BWH Hotels – Where Passion Meets Purpose
At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.
Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!
Job Purpose Your primary goal as our Manager - eCommerce Analytics will be to manage, monitor and report on our online consumer experience to identify actionable insights for revenue, improved customer experience and guest engagement. Your expertise in synthesizing data across multiple data sources, including Adobe Analytics, DataLake and CDP and making key recommendations based on your insight will ensure your success. Coupled with your superior data analytics skills, we look for you to consistently push the envelope and let your proactive curiosity improve our eCommerce revenue. On a daily basis, you will work with large data sets, pulling performance numbers and identifying variance to expectations. We will rely heavily upon your honed attention to detail and data intuition to self-correct as well as govern the data.
Responsibilities Analytics
Produce and report on insights to drive revenue through bestwestern.com and our other guest facing revenue channels
Formulate hypotheses that can be tested, measured, and reported on to a larger audience
Support business initiatives by identifying key trends in data that can drive growth for the business
Validate data integrity in all analyses performed
Support department-wide ROI reporting and analyses when needed
Build insight-minded dashboards, to identify and analyze trends and shifts in customer behavior across both browser and native mobile apps.
Present insights to members of the Best Western leadership team
Trains, manages, and mentors direct supports as other peer analysts across multiple teams
Qualifications
5+ years of experience in a data analytical role with a focus on eCommerce
Minimum 6 to 8 years related experience, including supervisory or management experience
Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers to ensure accurate and reliable data collection.
Experience managing and enhancing a Customer Data Platform (CDP), including partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases.
Excellent communication skills
Hospitality experience a plus
BS / BA Degree in mathematics, computer science, or statistics preferred
Experience with Adobe Analytics / Customer Journey Analytics and SQL
Work Location/Schedule
This is a hybrid position, requiring onsite presence on Mondays, Wednesdays, and Fridays at our Global Operations Center, with the option to work remote on Tuesdays and Thursdays. This position covers core business hours of 8am to 5pm. This hybrid model fosters intentional collaboration, teamwork, connection, and productivity, while still providing flexibility and work life balance. The office address is 20400 N 29th Avenue, Phoenix, Arizona 85027.
This position is not eligible for immigration sponsorship.
Benefits Summary
Medical/Dental/Vision available day one
Vacation/Sick- accruals start day one
Paid company holidays and personal holidays to celebrate what’s important to you
401K - company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement
Equal Employment Opportunity
BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.
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  • Phoenix, Arizona, United States

Sprachkenntnisse

  • English
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