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Digital Analytics ManagerNational Veterinary Associates • New York, New York, United States
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Digital Analytics Manager

National Veterinary Associates
  • US
    New York, New York, United States
  • US
    New York, New York, United States
Jetzt Bewerben

Über

Reports to: Sr. Director, Client Digital Experience
Department: Client Digital Experience
Location: Remote (with occasional travel)
Employment Type: Full-time
About the Role National Veterinary Associates (NVA) is seeking an experienced Digital Analytics Manager to own the measurement infrastructure, governance, and analytics operations that power our marketing and digital programs across 1,000+ veterinary hospital locations.
This role ensures we have the analytics foundation to measure what matters. You'll own our core analytics platforms (GA4, Amplitude, GTM), and lead governance across our hospital website and app network while building measurement frameworks that connect marketing investment to business outcomes.
This is a strategic, high-visibility role for a technically strong analytics expert who thrives at the intersection of data governance, marketing measurement, and enterprise-scale digital infrastructure.
Key Responsibilities Analytics Platform Ownership
Administer and maintain GA4 and Amplitude: manage configuration, tagging schemas, reporting structures, access controls, and data quality across all properties.
Own Google Tag Manager governance: maintain container standards, conduct tag audits, enforce pixel policies, and lead the restriction of unauthorized third‑party tracking across hospital websites.
Serve as the internal SME: on digital measurement strategy, attribution modeling, and analytics tooling across the organization.
Marketing & Program Measurement
Build and maintain marketing measurement frameworks: spanning campaign attribution, channel performance, and multi‑touch reporting to connect marketing spend to client and revenue outcomes.
Develop analytics infrastructure for emerging programs: including home delivery, supporting e‑commerce measurement, funnel analysis, and lifecycle reporting.
Partner with marketing, product, and operations teams: to define KPIs, implement tracking, and deliver actionable reporting.
Governance & Data Integrity
Own digital analytics governance: across 1,000+ hospital websites, ensuring consistent implementation standards, data integrity, and compliance with privacy requirements.
Lead pixel governance initiatives: including auditing and restricting third‑party pixels placed by hospital‑level third‑party vendors as NVA centralizes website control.
Partner with IT and legal: on consent management, data privacy compliance, and governance policy enforcement.
Team & Contractor Oversight
Provide direction, QA oversight, and strategic prioritization: to two analytics contractors, ensuring alignment with broader organizational goals.
Define and maintain documentation: for analytics standards, tagging guides, and measurement playbooks.
Qualifications Required
5+ years of experience: in digital analytics, marketing measurement, or analytics engineering in a complex, multi‑property environment.
Working knowledge of modern marketing technology ecosystems and governance practices: with the ability to guide platform standards, measurement consistency, and scalable operational processes across enterprise digital environments.
Deep hands‑on expertise with GA4, Google Tag Manager, and Amplitude.
Strong understanding of tag governance, pixel management, consent frameworks, and data layer architecture.
Understanding of consent management platforms (CMPs), privacy compliance frameworks, and consent‑driven data collection practices: with the ability to partner across legal, marketing, and technical teams to support compliant measurement strategies.
Hands‑on technical fluency: proficient in Python for data manipulation, automation, and analytics workflows. Actively uses AI coding tools (Copilot, Claude, etc.) to accelerate development. Comfortable working in version‑controlled environments and building scalable, repeatable analytics solutions.
Experience building attribution and marketing measurement frameworks at scale.
Ability to manage multiple workstreams simultaneously: with a high degree of independence and rigor.
Strong communicator: able to translate technical analytics concepts for marketing and executive audiences.
Preferred
Experience in multi‑site service organizations, retail or similarly complex enterprise environments.
Familiarity with e‑commerce or home delivery measurement: including funnel tracking and revenue attribution.
Familiarity with server‑side tagging concepts and architectures: including GTM Server‑Side approaches, privacy‑first data collection strategies, and the impact of server‑side measurement on analytics quality, governance, and marketing performance.
Experience overseeing or directing analytics contractors or team members.
Comfort with tools such as Data Studio.
How You Work You write Python when a spreadsheet won’t cut it. You’ve built pipelines, automated reporting, and used AI tools to accelerate your work — not just experiment with them. You approach analytics problems like an engineer: you test assumptions, version your work, and find elegant solutions to messy data problems. You’re as comfortable in a code editor as you are in a dashboard.
You don’t wait to be handed a brief — you spot the gap, define the problem, and build toward a solution. You move fast without cutting corners on data quality, and you care as much about the integrity of the underlying infrastructure as you do about the insight it produces.
What You’ll Bring
A strong analytics foundation: with the instincts of a governance‑minded practitioner who cares deeply about data quality and trust.
The ability to operate independently in a complex organization: while collaborating effectively across marketing, technology, and operations.
A builder’s mindset – you don’t just maintain measurement infrastructure, you improve it.
Precision, accountability, and a proactive approach: to identifying and resolving data integrity issues before they become business problems.
Success in This Role Means
Marketing and program teams trust the data and have the reporting they need to make confident investment decisions.
Analytics governance is airtight: consistent tagging, clean data, and enforced pixel policies across our hospital network.
GA4, Amplitude, and GTM are well‑administered, fully documented, and continuously improving.
Other Expectations
Work remotely in the United States, with ability to travel occasionally as needed.
Passion for and understanding of the human‑animal bond.
Ability to mix great judgment, analytical rigor, and experience to prioritize work, manage risk, and move quickly.
Belief in our non‑hierarchical culture of collaboration, transparency, safety, and trust.
Why You’ll Love Working Here
The people. You’ll be surrounded by talented, supportive, smart, and kind leaders/teams – people you’ll be proud to work with and who also have fun.
The business. We care deeply for every animal and the people who love them. Our business is built on care, collaboration, integrity and innovation, and our purpose is to give pets and the people who love them more quality years together.
The opportunity. Your days and projects will offer variety with the opportunity to gain operational, cross‑functional, and executive leadership exposure as a trusted internal partner. You’ll have the opportunity to help build and shape the experience for our clients within a growing team and mission‑driven industry.
Compensation: $108,000 - $130,000 Bonus: 10% FSLA Status: Exempt
National Veterinary Associates is a leading global pet care organization united in the love of animals and the people who love them.
At NVA, we’re on a mission to improve the lives of pets and the people who love them. That starts by empowering our care teams. We nurture their growth with resources to practice medicine their way. Our network of 1,000 hospitals connects them to a community of professionals who share their passion so they can learn and grow together. Our national presence enables us to deliver technology and innovations that simplify work and expand care for all. At NVA, we're committed to your professional growth. We support your entire career journey, offering opportunities ranging from mentorship to ownership.
NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.
NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
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  • New York, New York, United States

Sprachkenntnisse

  • English
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