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Marketing Analytics Manager
- New York, New York, United States
- New York, New York, United States
Über
Good Inside is seeking a Marketing Analytics Manager, to own and elevate analytics across our full marketing conversion funnel, from the first click to paid subscription and long-term retention. This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes. We’re looking for someone who understands subscription businesses deeply, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction and helping a team spend smarter, this role is for you.
This is a hybrid role based in Manhattan with three days onsite. What You’ll Own
Full-Funnel Performance
Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes. Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next. Measurement That Tells the Truth
Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers. Subscription Economics
Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions. Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards. Strategic Influence
Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting. Your Skills & Experience
6+ years in marketing, growth, or performance analytics Deep experience in subscription, DTC, or app-based businesses Strong grasp of unit economics (CAC, LTV, payback, marginal vs. blended) Experience managing or influencing meaningful paid media budgets Advanced SQL + modern data warehouse experience (Snowflake) Strong Python skills for modeling, incrementality, and scenario analysis Build clear, stakeholder-ready dashboards (Omni or similar BI tools) Experience with attribution, paid channel analysis, and experimentation design Familiarity with Amplitude, Segment, and dbt a plus Clear communicator who can influence senior leaders with data Commercially minded, proactive, and comfortable challenging assumptions What We Offer
Compensation: Annual salary for this role will be $155k - $170k Company Equity 401k + Company match Time off to recharge Hybrid work environment Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
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Sprachkenntnisse
- English
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