REGISTRIEREN

Jobbörse

Finde Jobs in deiner Nähe – ob vor Ort, hybrid oder remote.
  • Ähnliche Jobs zu: Sr. Marketing Data Analyst
XX
Sr. Marketing Data AnalystThe University of Texas at El Paso • El Paso, Texas, United States
Jetzt Bewerben
XX

Sr. Marketing Data Analyst

The University of Texas at El Paso
  • US
    El Paso, Texas, United States
  • US
    El Paso, Texas, United States
Jetzt Bewerben

Über

Position Information Hiring Department: Marketing and Communications
Reports To: Vice President of Marketing and Communications
Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.
Hours: 40 hours per week, standard Monday‑Friday 8:00am‑5:00pm. Flexibility is required on evenings and weekends.
FLSA status: Exempt
Earliest Start Date: As soon as possible.
Salary: Commensurate with experience and education.
Required Application Materials
Resume
Cover Letter
List of three references
Position Summary The Sr. Marketing Data Analyst leads the synthesis and interpretation of UTEP marketing and enrollment data. This role drives data‑informed decision‑making by measuring the effectiveness of marketing initiatives, forecasting outcomes of proposed strategies, and delivering actionable insights and recommendations that advance the university’s marketing goals. They research and employ statistical techniques to glean new insights from existing datasets and recommend new datapoints to collect for future analysis in advancement of the mission of the university.
Key Responsibilities
Identifies, analyzes, and interprets trends or patterns in complex marketing and enrollment datasets.
Leads A/B testing, attribution modeling, ROI analysis, and campaign performance evaluation across digital channels (email, social, paid media, web, etc.).
Investigates business processes to ensure dataset integrity, then filters, cleans, and prepares data for analysis.
Develops and maintains executive‑level marketing dashboards and reports that track key performance indicators such as cost‑per‑enrollment, conversion rates, student journey analytics, and campaign ROI.
Partners with marketing leadership and cross‑functional teams to translate data insights into campaign optimizations, budget recommendations, and strategic priorities.
Maintains open communication with technology and data teams to ensure efficient, secure, and scalable data collection processes.
Researches and applies advanced statistical techniques and predictive modeling to generate new insights and forecast enrollment outcomes.
Evaluates and recommends new marketing technologies, analytics tools, and data sources to continuously improve performance and capabilities.
Mentors junior team members and helps evolve the department’s overall marketing analytics competency.
Understands and can clearly articulate the University Strategic Plan and how data analysis and digital marketing directly support it.
Supports broader Marketing and Communication division efforts and other duties as assigned.
Knowledge of all Microsoft Office software and ability to learn and use institutional software systems.
Compliance with all State and University policies.
Other duties may be assigned.
Performance Metrics
Impact of insights and recommendations (percentage of data‑driven recommendations adopted by leadership).
Improvement in marketing ROI, enrollment yield, or campaign performance attributable to analytics work.
Accuracy and reliability of projections and forecasts, with measurable year‑over‑year improvement.
Quality of deliverables (dashboards, reports, and presentations) as evaluated by stakeholder feedback and leadership acceptance.
Timeliness of deliverables and ability to meet critical deadlines.
Non‑acceptable: Deliverables rejected by leadership due to low quality, insufficient insight, or poor execution.
Supervisory Responsibilities No supervisory responsibilities.
Qualifications Required Qualifications
Education: Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business Intelligence, Information Systems, or a related field.
Experience: Minimum of 4–5 years of experience as a Marketing Data Analyst, Business Intelligence Analyst, or similar role, with at least 2 years in a senior or lead capacity. Demonstrated experience supporting marketing teams, preferably in higher education. Commitment to the university’s mission.
Preferred Qualifications
Master’s degree.
Benefits
Benefit Package includes: Medical, Prescription, Life Insurance and Wellness platform
Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long‑term disability plans
Retirement Programs
Longevity Pay
Paid Vacation & Sick Leave
Paid Holidays
Employee Discounts & Perks
Employee Education Assistance program
Eligibility may vary based on part‑time or full‑time employment.
Additional Information To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA‑48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.
This position is security‑sensitive and subject to Texas Education Code 51.215.
A valid driver’s license issued by the State where the applicant resides and insurability as defined in UTS157 may be required to perform the position’s essential functions.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.
The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to free from sexual harassment under TitleIX of the Higher Education Amendments of 1972. For TitleIX inquiries, contact the TitleIX Coordinator at (915)747‑8358 or titleix@utep.edu.
#J-18808-Ljbffr
  • El Paso, Texas, United States

Sprachkenntnisse

  • English
Hinweis für Nutzer

Dieses Stellenangebot stammt von einer Partnerplattform von TieTalent. Klick auf „Jetzt Bewerben”, um deine Bewerbung direkt auf deren Website einzureichen.