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Content Marketing Manager
6AM CityWausau
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- Wausau, Wisconsin, United States
- Wausau, Wisconsin, United States
Über
Reports to: Company President/CEO
Position Summary: We are seeking a dynamic Inbound Marketing Specialist to spearhead our content marketing initiatives. In this pivotal role, you will drive our digital marketing strategy by creating compelling content, optimizing lead generation, and nurturing customer relationships. As we enter a new phase of digital growth, you'll have the unique opportunity to shape our company's online presence by helping develop our website, expanding our social media footprint, and implementing innovative digital marketing strategies. This position offers the perfect blend of creativity and analytics, requiring someone who can craft engaging content while also leveraging data to drive results. If you're passionate about inbound marketing and ready to make a significant impact in a growing company, this role is for you.
Responsibilities:
Develop a content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site content, style and layout
Create and publish a variety of engaging content
Edit, proofread and improve writers’ posts
Liaise with content writers to ensure brand consistency
Optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Use HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
Manage content distribution to online channels and social media platforms to increase web traffic
Develop an editorial calendar and ensure the content team is on board
Ensure compliance with the law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw the audience’s attention
Success Criteria:
Produce at least 3 articles per week
An increase in defined customer engagement metrics
Website and social media traffic growth
Increases in key search engine keyword rankings
Increase in conversion metrics
Acquire customer feedback and testimonials/case studies
Requirements:
BA/BS degree or equivalent work experience
Has 2+ years of experience working in a B2B [or B2C] capacity
Experienced HubSpot user, proficient in its marketing automation and blogging software features
Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush
Understands the value of content marketing
Is detailed oriented and organized
Is an excellent communicator -- written, verbal, visual
Has interview skills and is a curious and thoughtful listener
Understands how to use data to inform all strategic decisions
Operates well with giving and receiving feedback
Has a team mentality
Bonus skills: HTML/CSS, Adobe Creative Suite, HubSpot Content Marketing Certification
Salary: $60,000/year starting base salary with performance based incentives
Benefits/Parks: Free dental care, access to company health insurance, mentorship from other teams, performance based incentives, amazing team culture, two weeks PTO starting, training and career development.
About Tanglewood Dental Associates: Tanglewood Dental Associates is a legacy dental practice that has been built on culturing sincere relationships with our patients. It is a privately owned office that values education, innovation, relationship building, and leveraging digital technology to achieve the best outcomes possible.
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- English
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