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Website & Digital Content ManagerST MARY'S RYKEN HIGH SCHOOL • Leonardtown, Maryland, United States
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Website & Digital Content Manager

ST MARY'S RYKEN HIGH SCHOOL
  • US
    Leonardtown, Maryland, United States
  • US
    Leonardtown, Maryland, United States
Jetzt Bewerben

Über

St. Mary’s Ryken High School seeks a creative and strategic Web & Digital Content Manager to lead the development, performance, and continuous improvement of the school’s website and digital content.
This role ensures that smrhs.org serves as a compelling, mission-driven platform that clearly communicates the SMR experience, supports enrollment growth, and strengthens engagement with current families, alumni, and donors.
The ideal candidate is both a skilled storyteller and a hands-on digital builder with a strong eye for design, user experience, and performance. This individual will own the strategy and execution of SMR’s web presence and play a key role in shaping how the school is experienced online.
Key Responsibilities
Lead the strategy, structure, and ongoing development of the SMR website (Finalsite CMS)
Design and build high-impact landing pages for admissions, programs, events, and campaigns
Ensure a seamless, mobile-first user experience across all devices
Conduct regular audits to maintain accuracy, accessibility, and performance
Manage website navigation, page structure, and overall user journey
Content Strategy & Storytelling
Develop and maintain compelling, mission-centered content that reflects SMR’s Catholic identity and Xaverian values
Highlight key differentiators, including the Scholars Program, Flight Academy, fine arts, athletics, and campus ministry
Partner with departments to surface and tell stories that showcase student experience and outcomes
Support major initiatives including Open House, Knight for a Day, alumni engagement, and giving campaigns
Ensure consistency in voice, tone, and messaging across all web content
Enrollment-Focused Digital Strategy
Lead website strategy to support the full admissions funnel—from inquiry to application to enrollment
Collaborate with Admissions to strengthen calls-to-action, landing pages, and conversion pathways
Continuously optimize high-priority pages (Admissions, Visit, Apply, Tuition & Aid)
Support digital campaigns tied to recruitment and enrollment growth
Analytics, SEO & Performance
Track and analyze website performance using Google Analytics 4 and related tools
Implement SEO best practices to improve search visibility
Monitor user behavior and identify opportunities to improve engagement and conversion
Provide regular insights and recommendations to improve engagement and conversion
CMS Governance & Digital Standards
Oversee content management workflows, page standards, and user permissions within Finalsite
Ensure content accuracy, consistency, and adherence to best practices
Provide training and guidance to faculty and staff on website tools and content standards
Maintain a well-structured, up-to-date website with consistent content standards and scalable page templates
Design & Brand Stewardship
Apply strong design and user experience principles to page layout, content presentation, and visual hierarchy
Uphold brand standards aligned with SMR’s mission and strategic priorities
Partner closely with Admissions, Advancement, Athletics, Fine Arts, and Campus Ministry to support digital initiatives
Collaborate with IT and Ed Tech Systems Administrator on integrations (e.g., Veracross), hosting, and technical performance
Support digital components of school-wide communications and campaigns
Stay current with emerging trends in digital communications, SEO, and AI-driven search
Required Qualifications
Bachelor’s degree in Communications, Marketing, Digital Media, or related field
3–5 years of experience managing websites and digital content
Strong writing, editing, and storytelling skills
Experience with a CMS (Finalsite preferred)
Understanding of SEO, web analytics, and user experience best practices
Working knowledge of HTML/CSS and web design principles
Strong organizational skills and attention to detail
Preferred Qualifications
Experience in a school, nonprofit, or mission-driven organization
Familiarity with Veracross or similar school systems
Familiarity with email marketing, automation tools, and CRM integrations
Experience with Adobe Creative Suite, Google Workspace and Canva
Experience supporting digital marketing or enrollment initiatives
Ability to work independently and collaboratively across departments
Strong analytical thinking and problem-solving skills
Attention to detail and commitment to quality
Ability to train and support non-technical users
High level of professionalism and confidentiality
Success in This Role Looks Like
A dynamic, easy-to-navigate website that clearly communicates the SMR experience
Increased engagement and conversion across key department pages
Consistent, high-quality storytelling that reflects SMR’s mission and community
A website that serves as the school’s most effective digital recruitment and engagement tool
Reporting Structure
Reports to the Director of Marketing & Communications and a member of the Advancement Team
Works in close collaboration with the Advancement Team and Information Technology
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  • Leonardtown, Maryland, United States

Sprachkenntnisse

  • English
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