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Graphic DesignerCritical Playground LLC • Bloomington, Illinois, United States
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Graphic Designer

Critical Playground LLC
  • US
    Bloomington, Illinois, United States
  • US
    Bloomington, Illinois, United States
Jetzt Bewerben

Über

Job Summary The Kelley School of Business at Indiana University is seeking a talented and creative Graphic Designer to join our Marketing and Communications team. The Graphic Designer will play a key role in visually communicating the Kelley brand across a variety of platforms and materials, developing compelling visual assets for print and digital campaigns that support full funnel enrollment marketing efforts and effectively communicate the value of Kelley to a diverse range of audiences, with a primary focus on prospective students. This role combines strategic thinking with hands-on design execution and works on projects that support both the Kelley Bloomington and Indianapolis campuses.
Department‑Specific Responsibilities
Guide the creation, delivery, and governance of useful, relevant content for Kelley and its stakeholders as part of the Content and Creative function.
Report to the Senior Graphic Designer and work closely with creative and visual content colleagues, Enrollment Marketing Strategy, Brand Strategy, and Digital and Web functions to develop integrated, brand‑aligned content that delivers on desired outcomes.
Support the development of scalable visual assets that can be adapted across channels, including digital campaigns and paid media.
Create original and visually engaging designs for a wide range of media including print materials, digital platforms, and environmental graphics.
Design assets that support the school’s strategic initiatives such as enrollment marketing and brand reputation and awareness.
Help develop, evaluate, and maintain reusable design templates, processes, and asset libraries that support efficient production, scalability, and brand consistency.
Design assets in a way that allows for adaptation across formats and channels (e.g., resizing, reformatting, and component‑based design).
Ensure all creative output aligns with the Kelley School of Business and Indiana University brand guidelines, tone, and visual identity standards.
Act as a brand ambassador by providing design guidance and assisting with the application of brand elements across all media.
Work closely with cross‑functional teams, including enrollment marketing strategist, content specialists, visual content creators, social media managers, to bring concepts to life.
Participate in project kick‑off meetings and creative briefs to determine design goals, timelines, and deliverables.
Manage multiple concurrent projects with varying deadlines, ensuring on‑time and high‑quality delivery.
Design visuals optimized for various social media platforms (Instagram, LinkedIn, Facebook, X, etc.) and ensure designs meet accessibility and responsive design standards.
Collaborate with digital and web teams to design graphics for email campaigns, newsletters, landing pages, and web banners that support measurable engagement.
Prepare final press‑ready files and liaise with printing vendors to ensure accurate production and quality control.
Review proofs, adjust as necessary, and ensure consistency between digital and printed outputs.
Maintain organized archives of design assets, project files, and final outputs to support team efficiency and historical reference.
Develop multiple versions and variations of design assets to support testing and optimization across digital and paid campaigns.
General Responsibilities
Identify basic and complex graphic design projects, perform research, conceptualize design, set timelines, and create visual elements for use in a variety of marketing and communications needs, adhering to IU brand guidelines.
Consult regularly with marketing and communications staff and other key stakeholders to determine project needs and ensure graphic design elements align with strategy and objectives.
Design the layout and format for digital and print graphic design content, including selection of colors, images, fonts, logos, and placement for various marketing and communications needs, audiences, and platforms; may delegate basic design tasks to Graphic Design Assistant(s).
Create images, graphic elements, illustrations, and other visual content using a variety of graphic software, including Adobe Creative Suite and PowerPoint, and take on special and/or urgent projects.
Seek input from peers and stakeholders on a variety of graphic design elements to evaluate effectiveness of different aesthetics, colors, fonts, images, etc.
Provide organizational training on graphic design methodology and strategy.
Provide guidance to Graphic Design Assistants.
Qualifications Education Required: Bachelor’s degree in graphic design, art, or a related field.
Work Experience Required: 2 years of experience in a relevant field.
Preferred: 2 years of professional design experience (agency, higher education, or in-house preferred); experience working within higher education or non‑profit sectors; completion of IU’s Gen AI 101 course (for current IU employees).
Skills Required
Proficient written and verbal communication skills.
Maintains a high degree of professionalism.
Demonstrates time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic environment.
Seeks to acquire knowledge in area of specialty.
Highly thorough and dependable.
Demonstrates a high level of accuracy, even under pressure.
Demonstrates project management skills.
Preferred
Excellent visual, written, and verbal communication skills.
Strong process and systems mindset, with the ability to identify opportunities to streamline workflows, develop templates, and improve efficiency while maintaining quality standards.
Ability to design efficiently at scale, including creating and managing multiple asset variations across campaigns.
Ability to accept feedback and iterate quickly in a collaborative environment.
Experience designing for digital marketing campaigns, including social and paid media.
Experience working with templated or component‑based design systems.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Adobe Express), Figma, and Microsoft Office.
Ability to use AI tools (ChatGPT, Gemini, etc.) to support design work, including ideation, review and refinement, and reducing repetitive production tasks.
Strong portfolio demonstrating creative range, layout skills, and brand consistency.
Experience with web design principles, HTML/CSS, and digital accessibility standards.
Experience with motion graphics or video editing tools (e.g., After Effects, Premiere Pro).
Understanding of print production processes and vendor coordination.
Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long‑term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)
Equal Employment Opportunity Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.
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  • Bloomington, Illinois, United States

Sprachkenntnisse

  • English
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