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Web Content Producer, YSPH
Yale University
- United States
- United States
Über
Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community, eligible for opportunities through the New Haven Hiring Initiative, or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale! The Yale School of Public Health is a leader in public health research, innovation, and scholarship. Since its founding in 1915, the school has undergone many changes and continues to transform today. As part of this transformation, the school is redesigning its website and is looking for a highly motivated and experienced web content producer. The successful candidate will support the communications team with the planning, writing, editing, implementing, and publishing website content into engaging web page layouts using template offerings in its content management systems. This will include text, images, videos, digital publications, and more. The highly qualified candidate will work closely with leadership, managers, and various departments to create web content that is valuable to desired target audiences and to develop the voice for all aspects of the school's online presence. The web content producer has an instinct for translating public health topics and institutional priorities into well-written, easily understandable, and visually pleasing web pages that help us stand out from competitors. The work requires refined writing skills that ensure proper spelling, grammar, and syntax in output while having an eye for creativity in building visually appealing web pages. A collaborative spirit, enthusiasm for teamwork, hearing and considering others' ideas, project management, and organizational skills, with a habit of anticipating and preparing for potential obstacles, will further distinguish the best candidates. Success in this position will be demonstrated by producing technically accurate yet attractive content that increases readership and web user engagement with the school's websites. If you are passionate about creating impactful written content that drives results and are looking for an exciting opportunity to make a difference, we'd love to hear from you. Essential duties include: With an understanding of the unique requirements of web writing, use strong editorial skills to write, proofread, and edit web content; ensure timely web content edits; and collaborate with others to align with brand strategy and address the needs and interests of various web audiences. Be an expert wordsmith who engages and educates readers through a mix of marketing copy and research-related public health topics. Create relevant content with a clear composition that allows the site visitors to get the information they want quickly and efficiently. Following the content strategy, editorial guidelines, and best practices for web writing, produce content that is smart in its use of SEO (search engine optimization) keywords and focused on optimizing copy to contain relevant keywords and phrases. Serve as project manager for developing websites, conceptualizing new initiatives, and implementing website structure and graphic elements. Use our CMS (content management system), such as Drupal and WordPress, to build new and revised web page content. Assure that web content meets school and university standards and policies (e.g., copyright, branding, academic integrity, etc.). Manage a network of content contributors across multiple departments to ensure accuracy, consistency, and elimination of duplicative content. Maintain customer service and relationships with web stakeholders. Contribute to site maintenance through routine web changes, link fixes and other tasks. Ensure content is technically accurate and written in an approachable style. Follow all accessibility guidelines; monitor, screen and mediate all digital documents for ADA compliance. Process lecture videos for the website: edit and brand as necessary; acquire transcripts; upload to YouTube or Media tool; publish to the website; archive. Support other YSPH web users. Train and mentor other users in YSPH web systems. May perform other duties as assigned. Required qualifications include: Excellent writing skills in English with an understanding of web writing principles, SEO, content management, web page presentation, and digital accessibility. Experience with HTML or CMS platforms (e.g., Dreamweaver, WordPress, Drupal, OmniCMS or comparable software), photo editing (e.g., Photoshop or similar software), collaborative tools (e.g., OneDrive, Salesforce, Google Drive), and familiarity with Google Analytics or Siteimprove. Hands-on experience with MS Office and publishing tools. Ability to multi-task and juggle several workloads. Creative problem solver with an eye for detail. Excellent planning and organization skills. Strong interpersonal skills, team building, and collaboration.
Sprachkenntnisse
- English
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