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Short-Form Video Creative Strategist

FreelanceJobs
  • CA
    Canada
  • CA
    Canada

Über

What You Need to Succeed in This Role:
Core Thinking Ability
Strong judgment in identifying what matters in spoken content
Ability to distinguish signal from noise in long-form conversations
Clear understanding of why people stop, stay, or scroll away
Comfort making decisive cuts without over-explaining or hedging
Short-Form Strategy Skills:
Ability to design a short around:
Hook Architecture & Retention Optimization
Ability to identify the strongest tension-heavy line within a continuous segment — even if it appears later in the clip — and reposition it as the opening hook without breaking coherence.
A precise hook
A single dominant idea
A clean ending that lands the point
Understanding of pacing, tension, and clarity in sub-50-second formats
Experience shaping content for Reels, Shorts, and TikTok without relying on trends or gimmicks
Working With AI (Required)
Comfort working with AI-assisted transcripts and draft cut ideas
Ability to evaluate AI output critically and improve it
Ability to evaluate multiple AI-suggested hook options and select the strongest
Willingness to override AI suggestions when they weaken clarity or impact
Clear judgment on when AI helps and when it adds noise
Idea Selection & Audience Relevance (Critical):
Before structuring a short, the strategist must:
Identify whether the idea addresses a real tension, decision, or pain point
Confirm the idea challenges an assumption or reframes something familiar
Ensure the segment would make someone think, "I needed this" or "I haven't heard it put that way"
Communication & Execution
Ability to write clear, structured instructions for a video editor
Precision in describing:
Line order
Emphasis
What must stay and what must go
Reliable turnaround and consistent quality
Professional Standards
Respect for defined roles (strategy vs execution)
Willingness to follow a repeatable process
Openness to iteration based on audience response, not ego
High accountability and attention to detail
Tools & Practical Requirements
Comfortable reviewing transcripts, audio, or raw video
Familiarity with common transcription tools
Ability to collaborate asynchronously and document decisions clearly
Stable internet and consistent availability
Not a Fit If You:
Primarily identify as a video editor rather than a strategist
Rely on trends, effects, or templates to create engagement
Copy AI output without improving it
Need heavy direction on basic structure or audience psychology
Default to the first sentence as the hook without evaluating stronger lines later in the segment
Confuse informational clarity with tension or engagement
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Creative Writing, Content Writing, Creative Brief, Video Commercial, Mobile Ad Campaign, Creative Strategy, Creative Direction, Content Development
  • Canada

Sprachkenntnisse

  • English
Hinweis für Nutzer

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