Manager, Social Content Creation

the job:

amika is seeking a dynamic and creative Manager, Social Content Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands-on content creation with creative collaboration and emerging platform fluency. You'll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye—someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly.

salary: $85,000 - $100,000 DEO + bonus

location: hybrid (must be based in New York + have the right to work in the US)

what you'll do:

Social-First Content Creation & Strategy

•       Own concept development, visual approach, and platform-native storytelling across TikTok and Instagram

•       Produce culturally relevant content across Reels, TikTok, Stories, lo-fi videos, product demos, and BTS

•       Act as talent and/or direct talent when needed

•       Write hooks, captions, and creative POV aligned to amika's brand voice

•       Identify trends, apply insights, and propose new content formats and series

Creative Direction & Visual Storytelling

•       Collaborate closely with Creative to translate brand direction into social-native assets

•       Bring strong aesthetic instincts and art-direction capabilities

•       Develop moodboards, visual concepts, and platform POV

•       Support shoot lighting, framing, and visual guidelines to ensure platform alignment

Shoot Production & On-Set Direction

•       Assist with pre-production planning (shot lists, props, talent coordination)

•       Support social capture on set, ensuring content aligns with channel goals

•       Manage content capture workflows for smooth creative handoff

Cross-Functional Collaboration

•       Partner with Creative, Brand, Influencer, Professional, Community teams

•       Represent a strong social-creative POV in creative reviews

•       Bring consumer insights and performance learnings into content decisions

Performance Optimization & Insights

•       Analyze analytics and help inform social content direction

•       Recommend creative testing and optimization

•       Participate in weekly performance reviews

must haves:

• –5+ years experience creating social content for a brand, creator platform, or agency (beauty preferred)

•       Strong experience producing video-first, creator-native content

•       Strong aesthetic eye and visual instincts (beauty storytelling required)

•       Expert mobile editor; comfortable on or off camera

•       Deep fluency in TikTok, IG, creator culture, and emerging platforms

•       Collaborative, organized, proactive, and creative problem-solver

•       Based in NY and available for in-person shoots

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon