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Sr. Marketing Ops & Analytics Manager
LogicGate
- London, England, United Kingdom
- London, England, United Kingdom
Über
Duties & Responsibilities
Shape and Drive an Innovative Marketing Operations Strategy : Collaborate deeply with Marketing and Sales leadership to define and execute a roadmap that leverages ABX principles and AI‑powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth.
Advance Technology, Data, and AI Integration : Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms, analytics, and prospect engagement tools. Champion adoption of agentic and co‑pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision‑making.
Full‑Funnel Analytics & Campaign Attribution : Develop and maintain reporting, dashboards, and KPI inspection cadences (including weekly/monthly pipeline meetings), utilizing AI‑driven analytics to measure, predict, and improve funnel and campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimisation and innovation.
Elevate Lead Management with Intelligent Automation : Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX‑qualified accounts and leads are prioritised efficiently, using AI solutions to enhance speed, accuracy, and conversion.
Process Improvement : Identify bottlenecks in workflows and propose innovative, scalable solutions to drive continuous improvement and operational excellence.
Champion Data Quality, Governance, and Scalable Systems : Design workflows and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modelling to support both broad‑based and targeted ABX outreach.
Strengthen Cross‑Functional and AI‑Enabled Alignment : Partner with RevOps and Finance to align operations and technology with go‑to‑market and customer engagement strategies, incorporating intelligent automation and data‑driven insights to maximise impact and scalability.
Standardise, Document, and Scale Best Practices : Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand.
Qualifications
5‑7+ years’ experience in Marketing Operations or a similar capacity at a fast‑growing company (B2B SaaS preferred).
B.A. or B.S. required; MBA or another advanced degree a plus.
Deep knowledge and hands‑on experience with email marketing – Marketo and/or Pardot certification highly preferred.
Hands‑on experience with marketing automation (e.g., Pardot, Marketo), CRM (e.g., Salesforce), prospect engagement (e.g., Outreach), ABX (e.g., 6Sense) platforms, and other AI‑driven tools for campaign, analytics, and process optimisation.
Robust expertise in lead management, scoring, enrichment, and attribution modelling, increasingly using automation and AI to drive both broad and account‑based campaign success.
A successful track record of managing multiple simultaneous projects, balancing competing priorities, and delivering projects on time.
Excellent written communication and copywriting skills, with strong attention to detail.
A natural project manager who takes initiative and is not afraid to ask clarifying questions.
Superior interpersonal, team‑building and persuasion skills to collaborate and drive projects with global teams, and—in an ideal candidate—a sense of humour.
Growth mindset with inherent curiosity and personal drive; ability to deal with ambiguity and operate independently.
Natural inclination for analytical rigor—translating complex, multi‑source data (including AI‑powered insights) into clear, actionable strategies and continuous improvement for marketing, ABX, and demand generation outcomes.
Passion for technology and process management.
Compensation The anticipated base salary range for the role is $120,000 - $150,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.
Hybrid Workplace Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above.
Total Rewards We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace. In addition to offering competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days, and Summer Fridays. Employees' growth and development are supported through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program.
Culture At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up— for each other, our customers, and all we interact with. We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work. We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture.
Recognition We are proud to have been recognised as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more.
Equal Opportunity Employer LogicGate (LogicGate, Inc. and our wholly owned affiliate, LogicGate UK Ltd., registration reference ZB311929), is proud to be an Equal Opportunity Employer and will consider all qualified applicants without regard to race, colour, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other classification protected by law. If you are a candidate in need of assistance or an accommodation in the application process, please contact us via email at hr@logicgate.com.
Privacy Notice LogicGate is committed to protecting the privacy of our candidates. Please review the LogicGate Privacy Policy which describes our Personal Information (Personal Data) practices, your rights, and provides specific information under “Information obtained from job applicants/candidates.”
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Sprachkenntnisse
- English
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