Digital Communications Specialist

POSITION SUMMARY

The Communications Specialist executes integrated communications initiatives that support the Association's mission and goals. This role combines strong writing skills with the ability to implement cross-channel marketing efforts, including email marketing, social media, website content, and internal communications. The Communications Specialist manages incoming marketing requests, coordinates workflow to meet deadlines, and serves as a key point of contact for internal stakeholders. This position contributes to strategy development, ensures consistent messaging across all platforms, and supports member growth, engagement, retention, and fund development.

On-site position: This role is based at our Association office in Grand Rapids, MI and requires regular in-person attendance, Monday - Friday, with some evenings and weekends for events. 

ESSENTIAL FUNCTIONS:

Writing & Content Development 

• Write and edit content for multiple channels including website, email, social media, print materials, and internal communications.
• Contribute ideas and input to communications planning in collaboration with the Communications Director.
• Draft blog posts, program descriptions, newsletters, and other content that supports the Association's brand voice.
• Proofread and edit copy to ensure accuracy, brand consistency, and alignment with messaging guidelines.
• Update website content to maintain accuracy and engage users.
• Apply search engine optimization (SEO) best practices in content development.

Email Marketing

• Execute end-to-end production of email marketing campaigns that engage members, program participants, and donors.
• Collaborate with marketing team on email scheduling, production, and implementation.
• Maintain marketing automation systems to ensure the email program scales effectively with membership growth.
• Monitor campaign performance and report analytics to inform future improvements.
• Validate email functionality and appearance across browsers and platforms.

Social Media

• Implement social media content that engages members, program participants, and donors.
• Create compelling content across platforms and stay current on social media trends.
• Monitor and respond to community questions and feedback to support the Association's digital reputation.

Performs any other functions necessary for the smooth and efficient operation of the YMCA of Greater Grand Rapids.

COMPENSATION

$ $28.00 hourly ; Full Time, Non-Exempt (40 hours/week)

BENEFITS

• Free YMCA Family Membership – Enjoy full access to facilities & program discounts for you and your family
• 20% Childcare Discount – Discount is off the regular rate for each child enrolled in a YMCA childcare program, excluding the infant room.
• Comprehensive Medical Coverage – Up to 93% employer paid plan options through Blue Care Network. 
• Dental and Vision Insurance – low-cost coverage options.
• Health Savings