Senior Web & CRO ManagerTrusted Housesitters Group • London, England, United Kingdom
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Senior Web & CRO Manager
Trusted Housesitters Group
- London, England, United Kingdom
- London, England, United Kingdom
Über
Here at TrustedHousesitters, we’re on a mission to make travel work better for pets, for their people, and for the global community of animal lovers who look after them. We’ve got big plans on becoming the world’s most‑loved travel solution for pet people. We’ve built something pretty special: a trusted place where pet owners and sitters connect to keep pets happy at home while their humans explore the world.
We’ve already grown into a global community with members in over 140 countries, a product people genuinely love, and a team of more than 100 brilliant humans powering it all.
But we’re only just getting started. Our goal? To grow to 1 million members and make TrustedHousesitters the world’s most‑loved travel solution for pet people.
At the moment, a sit starts every two minutes somewhere on the planet. We want that to be every single minute and we know the only way we’ll get there is with the right people in the right roles.
The right people in the right roles will shape our future. So, here’s the big question: Could that be you?
The Role We’re hiring a Senior Web & CRO Manager to turn cold audiences into customers through engaging, data‑led web experiences. We’re very focused on reaching new people who may not know about TrustedHousesitters yet. Clear, personalised website journeys will help them understand what we offer and in time, encourage them to convert.
You’ll work directly in our CMS (Builder.io) and collaborate with Marketing, Product, Design and Engineering to launch, test and refine website experiences that drive more new customers to join our platform.
You’ll thrive here if you love exploring consumer behaviour and turning complex ideas into clear, engaging messages that win over new audiences. This role can make a real difference to our growth – you’ll enjoy it if you draw energy from challenge, regular change and a fast‑moving, high‑growth environment.
What you’ll do
Experimentation & Conversion Optimisation: Develop and run experiments across website content to drive uplifts in conversion. Own the CRO experimentation roadmap and build a program that delivers measurable impact.
Experience Design & Site Optimisation: Shape engaging web experiences that help cold audiences understand and value our proposition. Ensure website performance, mobile responsiveness, and accessibility standards are maintained. Conduct competitive analysis and stay current on industry best practices and emerging CRO trends.
Capture Inbound Marketing Traffic: Partner with marketing channels to build landing pages and entry experiences that match audience intent. Personalise website journeys to maximise resonance whether it’s their first touch point or they’re almost ready to convert.
Roadmap Ownership & Prioritisation: Own the marketing website roadmap, collaborating with marketing partners to understand requests and requirements, and collaborating with product and engineering to explore development for capabilities that are not yet self‑servable.
Data Analysis & Implementation: Do your own analytics, collaborate with the Data team to spec and implement new tracking, and be confident using BI tools like Looker or Tableau. Experience with SQL is a plus.
Who We’re Looking For
Web/CRO Proficiency: Significant demonstrable experience working in Website Conversion Rate Optimisation, Growth Marketing or related fields.
Technical / CMS Experience: Hands‑on experience with website builders and CMS platforms (Builder.io/Prismic is a plus).
Fluent in Experimentation: Run countless experiments before and define testing frameworks that help us scale faster.
Data Literate: Strong grasp of relevant analytics concepts and the ability to self‑serve.
Excellent Verbal & Written Communicator: Translate complex domain‑specific concepts to non‑expert audiences and contribute to C‑suite level written analysis of performance.
T‑shaped Marketer: Broad exposure to other areas of marketing for effective collaboration.
Commercially Aware: Understand how a business makes money and contribute to growth.
Thrive in Ambiguity: Comfortable working in a high‑growth, fast‑moving environment that is constantly evolving.
Driven & Curious: Seek ways to improve performance, challenge assumptions and take things to the next level.
Bias to Action and Impact: Value shipping fast over polishing endlessly.
Constantly Learning: Stay up‑to‑date with recent trends and operate at the forefront of your field consistently.
Bonus if You Have
Experience working in a variety of business environments, particularly within fast paced start/scale‑ups, marketplaces, travel or pets.
Proficiency with data exploration tools like Mode, Looker, Amplitude. Enthusiasm for learning SQL and/or prior experience is also a major plus.
Experience utilising behavioural science techniques to connect with audiences.
£55,000 - £65,000 a year
If you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!
In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).
At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability.
Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision‑making process.
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Sprachkenntnisse
- English
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