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Event Producer / Private Event Sales ManagerThe Florida Panthers • Fort Lauderdale, Florida, United States
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Event Producer / Private Event Sales Manager

The Florida Panthers
  • US
    Fort Lauderdale, Florida, United States
  • US
    Fort Lauderdale, Florida, United States
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À propos

Organization Overview: The Florida Panthers enter their 33rd season in 2026-27 as one of the National Hockey League’s premier franchises. As back-to-back Stanley Cup champions in 2024 and 2025, the Cats have emerged victorious in 11 of their past 12 postseason series and have captured four Eastern Conference championships. The Panthers are led by President of Hockey Operations & General Manager Bill Zito entering his seventh season, and President of Business Operations Michael White who begins his first full season.
As the NHL’s southernmost team, the Panthers operate four facilities in Broward County, Florida: Amerant Bank Arena in Sunrise; the Panthers IceDen in Coral Springs; the state-of-the-art Baptist Health IcePlex in Fort Lauderdale; and the renovated War Memorial Auditorium, which hosts concerts and events for the South Florida faithful year-round.
An organization with deep roots in the community, the Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. Emphasizing a culture of selfless service both on and off the ice, the Panthers pillar program, “Heroes Among Us,” honors a United States military veteran at every game. The Florida Panthers Foundation focuses on four core pillars: veterans’ affairs; children’s health and education; raising awareness for the endangered Florida Panther; and growing youth hockey throughout the region. The Panthers remain committed to empowering our fans to live sustainably and to strengthen the resiliency of our diverse communities throughout Florida and the tri-county area.
Organization: Florida Panthers Hockey Club
Department: Live Entertainment
Reports To: Director of Private Event Sales
Employment Type: Full-Time
Schedule: Flexibility required for evenings, weekends, and holidays as needed
Job Summary The Event Producer / Private Event Sales Manager will be based at the War Memorial Auditorium to develop self-curated events and drive private event sales business across both the War Memorial Auditorium and Amerant Bank Arena.
This role is responsible for two complementary revenue streams: (1) driving private event sales — corporate functions, galas, weddings, conferences, brand activations, premieres, fundraisers, social gatherings, and more — across both venues, and (2) ideating, producing, and executing self-curated, ticketed and non-ticketed proprietary events that activate the buildings and elevate their positions as premier South Florida entertainment destinations.
The ideal candidate combines a strong sales and hospitality background with a producer's instinct to build a pipeline of business and close private event bookings. This is a high-visibility role that works cross-functionally with Live Entertainment, Marketing, Premium Sales, Food & Beverage, Operations, and the broader Panthers organization.
Generate, qualify, and close private event business for War Memorial Auditorium and Amerant Bank Arena, achieving or exceeding established quarterly and annual revenue targets
Build and maintain a robust sales pipeline through proactive outbound prospecting, inbound lead response, networking, trade shows, industry associations, and strategic partnerships with local DMCs, hotels, planners, and corporate decision-makers
Conduct site tours, prepare custom proposals and contracts, and negotiate terms in coordination with legal and finance
Manage client relationships from first contact through contract, planning, execution, and post-event follow-up to drive repeat business and referrals
Maintain accurate records in CRM; produce regular pipeline, forecast, and revenue reports
Self-Curated Event Development & Production
Conceive, pitch, build P&Ls for, and produce proprietary in-house events
Identify and negotiate with talent, agents, vendors, and sponsors; manage offers, contracts, riders, and settlements in partnership with the Live Entertainment booking team
Build full event budgets, manage them, and deliver positive contribution margin on every self-curated production
Partner with Marketing, Ticketing, PR, and Social to develop go-to-market plans, ticket pricing strategies, on-sale calendars, and promotional campaigns
Oversee show production: advance, run-of-show, vendor coordination, F&B integration, experience design, and load-out
Cross-Functional & Administrative
Assist the Director of Private Event Sales, Sr. Director of Live Entertainment, and SVP of Live Entertainment with departmental initiatives, reporting, strategic planning, and special projects as assigned
Collaborate closely with Event Services, Operations, Security, Box Office, F&B, and Building Engineering to ensure flawless execution
Represent the Florida Panthers, Amerant Bank Arena, and War Memorial Auditorium at industry events and within the South Florida business community
Maintain current knowledge of competitive set and pricing positioning
Other duties as assigned
Supervisory Responsibilities
Supervise staff to ensure the success of private and self-curated events
Qualifications
Bachelor's degree in a related field
3–5 years of experience in venues, events, and/or the hospitality industry
Hard working with the ability to multi-task and work long hours including weekends
Passion to work in the event and hospitality industry
Position Type / Expected Hours of Work This is a full-time exempt (salaried) position. Must be able to work flexible hours, nights, weekends, and holidays as needed.
The Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion into all aspects of our culture and our business.
We welcome all to apply and join our team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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  • Fort Lauderdale, Florida, United States

Compétences linguistiques

  • English
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