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Marketing Intern (Social Media+ Content Strategy)
- St Louis, Missouri, United States
- St Louis, Missouri, United States
À propos
Position Overview This is not a passive internship. We are looking for a paid Marketing Intern who can take ownership of our social media presence, create compelling digital content, and think strategically about how and where our story shows up.
You will play a direct role in increasing visibility, engagement, and participation across our programs by turning real moments into meaningful digital experiences.
Social Media Management
Own day-to-day management of social platforms (Instagram, LinkedIn, Facebook, Youtube, etc.)
Plan, schedule, and publish content aligned with organizational priorities
Engage with followers, respond to messages, and build community
Analyze performance and provide weekly insights to improve reach and engagement
Content Creation
Design graphics, write captions, and produce short-form video content (Reels, TikTok-style, etc.)
Capture content at programs, events, and behind-the-scenes moments
Maintain a consistent and compelling brand voice and visual identity
Tell authentic stories that highlight participants, impact, and partnerships
Strategic Marketing Placement
Identify opportunities to expand reach through partnerships, collaborations, and cross-posting
Support marketing campaigns for events, programs, and key initiatives such as fundraisers
Recommend strategies to increase visibility and audience growth
Setup Full Website SEO and social media integration for analytic tracking in both directions
Research trends, tools, and platforms to keep the organization competitive and relevant
Key Performance Indicators (KPIs) & Monthly Metrics Growth Metrics
Increase social media followers by 5–10% per month across key platforms
Expand reach and impressions by 10–20% month-over-month
Engagement Metrics
Maintain or improve engagement rate (likes, comments, shares, saves) to 3–6%+ per post
Increase video views and completion rates, especially for short-form content (Reels)
Content Output
Publish 12–20 high-quality posts per month (3-5 per week) (mix of graphics, video, and storytelling content)
Edit long form video for special events and fundraising campaigns (Youtube), no more than 4 annually
Supporting of annual updates to organizational brochures, for volunteers, programs and or specific strategic partnerships.
Conversion & Impact Metrics
Drive measurable traffic to website, event registrations, or program applications
Track link clicks, sign-ups, and inquiries generated from social media
Support increased attendance and awareness for programs and events
Brand & Visibility Metrics
Secure at least 1 strategic collaboration or cross-posting opportunities per month
Increase mentions, tags, and shares from partners and community members
Reporting
Deliver a monthly marketing performance report with insights, trends, and recommendations
Present at least 1 strategic improvement or campaign ideas per month based on data
Logistics
Meet monthly with executive leadership to review 30-day content plan and secure approvals preferred in person
Meet Monthly with executive leadership to review monthly report and recommendations preferred in person
Work remote for all work functions beyond content and report review
Effective use of BGDSTEM’s project management tool Click-up for daily/weekly communication
Available on 2-3 Saturdays through semester/year during general programming time 10am-2pm for content collection and organizational program knowledge
BGDSTEM hires photography and videography but it is strongly recommended that you see our programming with youth in person to best understand our brand and create effective content.
BGDSTEM has an end of year showcase every October and strongly encourages marketing teams and interns working with us to prioritize attending.
Qualifications
Current student or recent graduate in Marketing, Communications, Media, or related field
Demonstrated experience managing or contributing to social media accounts
Strong content creation skills (Canva, Adobe Suite, CapCut, or similar tools)
Understanding of social media analytics and performance metrics
Excellent writing and storytelling ability
Highly organized, self-directed, and able to meet deadlines
Believe in the BGD STEM Mission and Values
Preferred Qualifications
Experience managing a brand, nonprofit, or campus organization account
Video editing and short-form storytelling experience
Familiarity with content calendars, scheduling tools, and email marketing platforms
Interest in mission-driven marketing and community impact
What You’ll Gain
Paid, hands-on experience leading real marketing initiatives
A strong portfolio of content and campaigns with measurable impact
Direct mentorship and exposure to nonprofit leadership
Opportunity to shape the digital voice of a growing, purpose-driven organization
How to Apply Submit to employment@bgdstem.com
Resume
Portfolio or samples of social media/content work
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Compétences linguistiques
- English
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