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Digital Marketing Manager
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Digital Marketing Manager
- Cambridge, Massachusetts, United States
- Cambridge, Massachusetts, United States
À propos
Responsibilities
Drive timely project execution and reshape strategies and tactics across the enterprise, leading cross‑functional teams and co‑creating innovation projects with employees, strategic partners, and vendors.
Support digital business development by maintaining industry‑leading competitive intelligence, decision support, modeling commercial feasibility and business case assessments, and ensuring access to best‑in‑class digital scouting and evaluation tools while continuously improving processes to discover external innovation partners.
Plan, maintain, and benchmark the digital competitive intelligence infrastructure and service offering; provide leadership with easy access to industry‑leading digital health strategic intelligence and related decision support.
Prepare high quality, actionable analysis and insights on targeted topics, delivering clear written reports, presentations, and briefings to support executive decision making and wider digital communities.
Ensure wide utilization of digital health competitive intelligence and analytic capabilities, including Data, Digital & Technology leadership, Business Unit leadership, R&D, and Medical Affairs.
Maintain updated competitive intelligence that tracks key technology, industry, and business trends, including continuous analysis of key sectors and companies.
Collaborate across functions to identify and prioritize business intelligence needs, proactively develop new case studies, enhance digital analysis, and contribute to building and sustaining organizational infrastructure that supports the digital innovation community.
Contribute as program manager to the execution of internal innovation programs, oversee grant funding allocation and spending, ensure alignment with program objectives, and collaborate closely with Finance to maintain budget and optimize resource utilization.
Support planning and executing external engagements with key communities and events to strengthen strategic intelligence, scouting, and partnerships while driving digital partnership deal flow by identifying and assessing new business opportunities and contributing to partner/build/buy decisions.
Support the management of strategic partnership deal flow by assessing new partnerships, benchmarking, performing due diligence, evaluating business models, and developing partnership development strategies.
Requirements
Master’s degree in Innovation and Management or a related field and a minimum of 4 years of related experience.
Experience developing a company‑wide Salesforce instance to coordinate strategic partnership dealflows and leverage advanced AI for automation and advanced analysis.
Experience developing scientific, technical, or business innovations from idea to startup to market (project management).
Strategic partnership and alliance management expertise, including due diligence on external partners of different maturity levels to support the launch of late‑stage assets.
Business analysis and technology/innovation scouting skills.
Benefits
Eligibility for medical, dental, and vision insurance, 401(k) retirement plan, paid time off, sick leave, company holidays, incentive compensation programs, and other benefits offered under company policies.
Location Cambridge, MA
Full time. Up to 5% travel for conferences required. Up to 80% remote work allowed.
$161,803 to $182,270 per year.
EOE
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Compétences linguistiques
- English
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