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Content Lead, Industrial ProductsTesla • Palo Alto, California, United States
Postuler Maintenant
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Content Lead, Industrial Products

Tesla
  • US
    Palo Alto, California, United States
  • US
    Palo Alto, California, United States
Postuler Maintenant

À propos

What to Expect Tesla's Industrial Products team is seeking a Content Lead to build and manage the full content function across our growing global energy business. This is a people leadership role: you will directly manage a team of content managers and content development specialists spanning video, visual design, events, web, and customer communications, and you will set the strategic direction for how Tesla's industrial energy products are understood by customers, partners, and markets worldwide. If you have led a multi‑disciplinary content or product marketing team in a technical B2B environment and want to do that work at a company reshaping the global energy grid, this role is for you.
What you’ll do
Lead and develop a team of content managers and content development specialists across disciplines including video, visual design, digital, events, email, and customer communications
Define and drive content strategy for Industrial Products globally, spanning the full energy storage and power hardware portfolio
Own narrative and go‑to‑market positioning for product launches, campaigns, and key customer touchpoints
Collaborate closely with Product, Sales, Engineering, and Executive teams to translate complex technical topics into clear, compelling stories
Build and maintain scalable content operations: editorial calendars, production workflows, briefing processes, and cross‑functional review cycles
Develop product positioning, messaging frameworks, naming, and audience segmentation strategies
Oversee creation of sales collateral, white papers, presentations, event experiences, and digital content
Drive executive and industry thought‑leadership content – positioning Tesla's industrial energy business in the market through external channels, conferences, and publications
Measure and report on content performance and audience engagement to iterate and improve strategy
Set high standards for quality, consistency, and execution speed across all content channels
What you’ll bring
8+ years of experience in content, product marketing, or communications – including 3+ years leading a multi‑disciplinary team
Proven track record of creating compelling narratives for complex technical or B2B products
Experience in energy, infrastructure, industrial technology, or adjacent sectors strongly preferred
Strong people leadership with the ability to inspire, develop, and grow a high‑performing team across creative and strategic disciplines
Exceptional written and verbal communication skills with a strong instinct for visual storytelling
Comfortable working at the intersection of engineering, commercial, and creative teams – earns credibility with all three
Ability to build scalable content operations and function effectively in a fast‑paced, constantly evolving environment
Data‑literate – comfortable using engagement and performance data to drive content decisions
Passion for clean energy and the transition to a sustainable global energy infrastructure
Compensation and Benefits Benefits
Medical plans – plan options with $0 payroll deduction
Family‑building, fertility, adoption, and surrogacy benefits
Dental (including orthodontic coverage) and vision plans – both with options with $0 paycheck contribution
Company‑Paid Health Savings Accounts (HSA) contribution when enrolled in the High‑Deductible medical plan with HSA
Health Care and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company‑paid Basic Life, AD&D
Short‑term and long‑term disability insurance (90‑day waiting period)
Employee Assistance Program
Sick and vacation time (flexible time for salaried positions, accrued hours for hourly positions) and paid holidays
Back‑up childcare and parenting support resources
Voluntary benefits – mandatory mandatory mandatory mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand 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#J-18808-Ljbffr
  • Palo Alto, California, United States

Compétences linguistiques

  • English
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