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Digital Marketing Coordinator & Content CreatorFrom The Earth • Santa Ana, California, United States
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Digital Marketing Coordinator & Content Creator

From The Earth
  • US
    Santa Ana, California, United States
  • US
    Santa Ana, California, United States
Postuler Maintenant

À propos

ABOUT FROM THE EARTH From The Earth is a growing California's cannabis retailer and delivery operator, serving thousands of customers throughout Southern California. We have maintained a perfect compliance record since 2015 and are known for our commitment to quality, community, and innovation.
We are seeking a highly motivated marketing professional who is passionate about cannabis culture, consumer brands, digital marketing, and emerging technology.
The ideal candidate is passionate about cannabis, consumer brands, social media, and emerging technology — someone who genuinely wants to be part of the industry, not just work in it.
This is not a traditional social media role. This person will own our digital presence — creating content, managing social channels, executing email campaigns, keeping our website current, and helping bring the From The Earth brand to life online and in the community.
POSITION OVERVIEW The Digital Marketing Coordinator & Content Creator will be responsible for day-to-day social media management, content production, website updates, email and SMS marketing, promotional coordination, and online brand execution. You will work directly with company leadership and have a real impact on how From The Earth shows up in the world.
The ideal candidate is an active creator and consumer of social media content, comfortable on camera, creative with Canva and AI tools, highly organized, and excited about building something in a fast-paced cannabis retail environment.
RESPONSIBILITIES Content Creation — (Core Function, ~60% of Role)
Capture daily photo and video content using iPhone or camera — in-store, product, and team-focused
Film and edit short-form video content for Instagram Reels, Stories, and TikTok
Conduct employee spotlights, vendor features, and product showcase content
Maintain a weekly content calendar with planned posts, promos, and campaigns
Must be comfortable appearing in social media content and directing team members on camera
Social Media Management
Manage and publish daily content across Instagram, Facebook, Snapchat, Google Business Profile, and emerging platforms
Monitor engagement and respond to comments and messages in a timely manner
Stay current on cannabis marketing restrictions, social media trends, and platform changes
Coordinate brand and vendor promotional content with the purchasing team
Website & Online Presence
Update website banners & promotional graphics
Maintain job postings and recruitment listings across Indeed, LinkedIn, and other platforms
Monitor the online customer experience across web and mobile
Email, SMS & Push Marketing
Build and send daily promotional email campaigns
Create SMS and push notification campaigns with proper audience segmentation
Maintain promotional calendars and track campaign performance
Optimize future campaigns based on open rates, click-throughs, and conversions
Brand & Promotional Support
Create graphics for in-store signage, displays, and vendor activations
Support store events, community partnerships, and local outreach
Assist with review generation and online reputation management
Help execute product launches and clearance campaigns
Reporting & Analytics
Deliver weekly performance reports covering social growth, engagement, email metrics, website traffic, and promotion results
Track content production consistency and campaign execution accuracy
Identify opportunities to improve engagement, follower growth, and online order volume
KEY PERFORMANCE INDICATORS (KPIS) Success in this role will be measured by:
Social media follower growth
Impressions
Engagement rate (likes, comments, shares, saves)
Email open rates and click-through rates
Website traffic growth
Online order growth from digital campaigns
Review generation and online reputation score
Content production consistency — posting cadence maintained
Campaign execution accuracy — correct promos, correct dates, zero errors
QUALIFICATIONS Required
Marketing, communications, content creation, social media, or related experience — recent graduates encouraged to apply
Heavy personal user of Instagram, TikTok, and modern social platforms
Proficiency in Canva (required)
Experience using AI tools such as ChatGPT, Claude, Gemini, or Canva AI
Comfortable appearing on camera and directing others for content creation
Strong written communication and copywriting skills
Highly organized with strong attention to detail — promo accuracy is critical
Ability to manage multiple projects simultaneously and meet daily deadlines
Reliable transportation; ability to work on-site in Santa Ana regularly
Occasional evening and weekend availability may be required for events, content creation, product launches, and promotional activities
Must be 21+ years of age
Preferred
Experience working in cannabis, retail, food & beverage, or a consumer brand
Adobe Photoshop, Illustrator, or Premiere Pro experience
Email marketing platform experience (Klaviyo, Mailchimp, or similar)
Photography and videography skills — ability to shoot and edit content independently
WordPress or website management experience
Knowledge of cannabis advertising compliance and platform restrictions
SOFTWARE & TOOLS Must be comfortable with:
Canva
Meta Business Suite (Instagram & Facebook)
ChatGPT / Claude / Gemini or similar AI tools
Google Workspace (Docs, Sheets, Drive)
Excel or Google Sheets
Preferred experience with:
Klaviyo or Mailchimp or Alpine IQ
WordPress
Adobe Creative Suite
Weedmaps or Leafly
WHAT SUCCESS LOOKS LIKE — FIRST 90 DAYS
Establish a consistent daily social media posting cadence
Improve engagement rate across Instagram and Facebook
Maintain accurate, timely promotional updates on the website and online platforms
Support daily email and SMS campaigns with zero errors
Begin producing original Reels and video content independently
Deliver first weekly performance report to leadership
Become a fully integrated part of the marketing and operations team
WHY JOIN FROM THE EARTH?
Work directly with company ownership and leadership
Help shape one of California's growing cannabis retail brands
Creative, entrepreneurial environment where your work is visible and valued
Significant room for growth and advancement as the company expands
Be part of a culture-first team that has been a pillar of Southern California cannabis since 2015
HOW TO APPLY Submit the following to be considered:
Resume
Portfolio, social media accounts you have managed, or examples of content/graphics you have created
A brief explanation of why you want to work at From The Earth and what you would bring to this role
Important: Applicants must provide examples of social media accounts, marketing campaigns, content, graphics, or digital projects they have personally managed or created. Applications without examples of work may not be considered.
Qualified candidates may be asked to complete a brief paid content creation exercise as part of the interview process.
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  • Santa Ana, California, United States

Compétences linguistiques

  • English
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