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Senior Associate Athletic Director of Marketing and ContentUniversity of North Carolina • Raleigh, North Carolina, United States
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Senior Associate Athletic Director of Marketing and Content

University of North Carolina
  • US
    Raleigh, North Carolina, United States
  • US
    Raleigh, North Carolina, United States
Postuler Maintenant

À propos

Senior Associate Athletic Director of Marketing and Content Working Title Senior Associate Athletic Director of Marketing and Content
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC – Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Position Summary This senior associate athletic director will serve as the executive leader of all marketing, content, creative services, and production functions for Carolina Athletics. Reporting to the Director of Athletics and a member of the executive leadership team, the role is responsible for transforming the department into a content‑driven, brand‑forward, fan‑centric, and revenue‑generating media enterprise.
This position will oversee a fully integrated organization spanning marketing, original content, creative, broadcast production, and social/digital strategy, operating as a modern in‑house content studio that produces, distributes, and monetizes storytelling at scale. The role will drive brand growth, fan engagement, and revenue generation while elevating the national presence of Carolina Athletics.
Lead and Integrate the Following Athletics Areas
Marketing & Fan Engagement
Content Strategy & Original Content
Creative Services (design, brand, storytelling)
GoHeels Productions / Broadcast / ACC Network content
Digital & Social Media Strategy
Game Presentation & In‑Venue Experience
These units currently support 28 varsity programs, 200+ annual events, and more than 75 social and digital platforms, and include approximately 40 full‑time staff plus additional temporary and student personnel.
Minimum Education and Experience Requirements Master’s or Bachelor’s degree and 0‑2 years’ experience; or a combination of related education and experience in substitution.
Required Qualifications, Competencies, and Experience
Education: Bachelor’s degree in marketing, communications, business, or a related field (advanced degree preferred).
Experience: 10+ years progressive leadership experience in marketing, media, content, or brand strategy; demonstrated success leading large, cross‑functional teams in complex organizations.
Experience in collegiate athletics, professional sports, media, or entertainment environments preferred.
Preferred Qualifications, Competencies, and Experience
Proven expertise building and scaling integrated media, content, and production organizations across broadcast, social/digital, and sports ecosystems.
Strong creative and strategic ability to elevate brand, execute multi‑channel marketing, and drive audience growth through compelling storytelling.
Demonstrated success monetizing content, developing new revenue streams, and aligning marketing strategy with business objectives.
Skilled in leading complex production environments while leveraging data, analytics, and performance insights to guide decisions and measure impact.
Forward‑thinking and entrepreneurial leader with deep college athletics knowledge and the ability to align campus, athletics, and external stakeholders around evolving media and fan engagement opportunities.
Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants, including protected veterans and individuals with disabilities, to apply.
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  • Raleigh, North Carolina, United States

Compétences linguistiques

  • English
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