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Content Marketing Manager
- Denver, Colorado, United States
- Denver, Colorado, United States
À propos
We are looking for an innovative and driven Content Marketing Manager to join our marketing team. This role is ideal for a strong storyteller with a passion for building a growth engine through content strategy, digital marketing, and brand messaging. The Content Marketing Manager will work closely with cross‑functional teams including Sales, Product, and Customer Success to develop impactful, high‑quality content that supports business goals, strengthens CloudShare’s market positioning, and drives engagement across the funnel.
You will be responsible for creating and managing content across multiple channels — from thought leadership and customer‑facing materials to campaigns that attract, nurture, and convert leads. This role plays an important part in shaping our voice, increasing brand awareness, supporting sales efforts, and helping drive pipeline growth.
The ideal candidate has a proven track record of improving content performance through data‑driven optimization, a strong understanding of SEO and emerging Generative Engine Optimization (GEO) best practices, and experience developing content that reaches audiences across multiple channels. You’re equally comfortable crafting content, analyzing performance, and shaping strategy and you’re excited about the opportunity to own and scale content for a growing company.
Responsibilities:
Develop and execute content initiatives that support brand awareness, demand generation, customer engagement, and pipeline growth
Create high‑quality content across multiple channels including long‑form content, blogs, case studies, website content, email campaigns, social media, sales enablement materials, presentations, webinars, and case studies
Build and maintain the content calendar in alignment with marketing campaigns, product launches, company initiatives, and thought leadership efforts
Partner closely with Product, Sales, Customer Success, and leadership teams to translate technical concepts into clear, customer‑focused messaging
Manage and partner closely with external vendors for various marketing needs
Ensure all content aligns with and elevates CloudShare’s brand voice, messaging, and positioning across all channels
Optimize content and implement best practices for SEO and GEO to improve visibility, engagement, and organic growth
Monitor content performance metrics including organic traffic, engagement, conversion rates, search rankings, referral sources, and AI‑driven visibility trends
Monitor content performance and engagement metrics, providing recommendations for continuous improvement and content optimization
Support the development of thought leadership content that positions CloudShare as an industry leader in virtual labs, cloud environments, and enterprise training solutions
Stay current on emerging industry, marketing, and technology trends
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field preferred, but not required
4+ years of experience in content marketing, content management, communications, or a similar role
Experience creating content for B2B SaaS or technology companies
Excellent written and verbal English communication skills with strong attention to detail
Strong storytelling and messaging skills with the ability to simplify technical concepts into engaging customer‑focused content
Understanding of SEO/GEO principles, content performance analytics, and digital marketing best practices
Familiarity with CMS and marketing platforms such as HubSpot, WordPress, Webflow, or similar tools
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
Collaborative team player with strong communication skills and a proactive, positive attitude
Experience working with analytics tools such as Google Analytics or similar platforms
Benefits: We offer a competitive compensation package including:
Medical, Dental, Vision benefits
401K
Flexible PTO
12 Paid Holidays
Hybrid work (3 days in office) with modern downtown Denver location
Free Parking
Onsite Gym
Compensation Range: $85,000–$95,000 annual base salary + 10% discretionary annual bonus
In accordance with applicable pay transparency laws, the compensation range listed above reflects the anticipated base salary range for this role. Final compensation will be determined based on factors including experience, skills, qualifications, and internal equity.
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Compétences linguistiques
- English
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