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Content Brand Strategy ManagerPotomac • Bethesda, Maryland, United States
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Content Brand Strategy Manager

Potomac
  • US
    Bethesda, Maryland, United States
  • US
    Bethesda, Maryland, United States
Postuler Maintenant

À propos

Summary Potomac is seeking a
Content Brand Strategist with Advanced Copywriting Experience
to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.
This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.
The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.
Key Responsibilities
Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
Ensure consistency across all internal and external communications
Develop messaging that clearly articulates Potomac's value proposition and differentiators
Partner with leadership to strengthen the firm's market positioning
Develop and execute content strategies aligned with business objectives and growth initiatives
Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
Identify opportunities to leverage content across multiple channels and audiences
Ensure content supports broader sales and marketing initiatives
Create High-Impact Content Write and edit compelling content across a variety of formats, including:
Thought leadership articles
Advisor communications
Marketing campaigns
Website content
Executive messaging
Video scripts
Translate complex investment concepts into clear, persuasive, and accessible messaging
Develop content that balances educational value with business objectives
Measure and Improve Performance
Monitor content performance and audience engagement metrics
Use data and insights to refine messaging and content strategy
Continuously identify opportunities to improve effectiveness and impact
Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications Required
5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
Exceptional writing, editing, and storytelling abilities
Experience developing content strategies that support business growth objectives
Demonstrated ability to create compelling content across multiple channels and formats
Strong understanding of audience segmentation and content performance measurement
Experience collaborating with senior leaders and cross-functional teams
Preferred
Experience in financial services, asset management, wealth management, or a related industry
Familiarity with advisor-focused marketing and distribution models
Experience supporting executive thought leadership programs
Understanding of marketing automation, CRM systems, and digital marketing channels
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  • Bethesda, Maryland, United States

Compétences linguistiques

  • English
Avis aux utilisateurs

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