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Digital Marketing Manager, Shared Services
- Fort Lauderdale, Florida, United States
- Fort Lauderdale, Florida, United States
À propos
PURPOSE: The Digital Marketing Manager establishes brand and channel preference, generates revenue, and executes data-driven strategies for Four Seasons Hotel and Residences Fort Lauderdale and Four Seasons Resort Palm Beach. The Digital Marketing Manager supports the Commercial Directors, Regional Director of Public Relations and Communications, and local Public Relations and Communications Managers to execute strategies in digital marketing, social media, content development, and online reputation management, and measures success through outcomes supported by analytics and reporting.
Essential Functions Digital Marketing
Oversee both Hotels' digital channels with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel and support commercial goals including direct channel mix growth
Oversee and optimize online and offline presence of each Hotel including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.), partner, and third‑party websites, ensuring alignment with the Hotel's positioning, business objectives, and storytelling
Manages online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
Supports direct reports and agency partners with digital marketing tactics including SEO, PPC, email marketing, and display advertising
Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews
Manages Local Mailing List Manager and communication schedule to this audience
Assists with writing briefs for digital campaigns, analyzing results, and reporting on key learnings
Plays a key role in reputation management, keeping track of public attitudes and organizing responses across hotel and restaurant related platforms
Conduct a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions
Social Media
Manages Hotel and priority Restaurant social media channels, curating engaging content that showcases Brand DNA while increasing total audience size and engagement
Executes effective community management of all social media platforms
Ensures social media content performs well in Brand Clarity audit and monthly marketing scorecard
Leverages social media channels to amplify key messages and support organic search through strategic and creative communication
Embraces data-driven approach to social media strategy, using monitoring and reporting tools
Pursues, negotiates, and coordinates social media influencer visits, as well as building briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic
Utilizes available programs (including Social Native, Sprout, and new influencer platform etc.) to vet and integrate User Generated Content
Works closely with each department at each Hotel to identify and produce social media content opportunities
Monitors social media conversations relevant to the Hotel, luxury travel industry, and local market
Coordination of Hotel participation in corporate global social media campaigns.
Executes digital strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for Hotel outlets on digital channels
Aligns with Four Seasons Home Office, Convention Visitors Bureau, and all key partner social media teams to maximize Resort exposure opportunities
Digital Analytics and Reporting
Leverages full suite of online reporting tools including Adobe Analytics ensuring activities are monitored and optimized against the pre-established KPIs
Provides monthly digital KPI, social media, and Revinate reports. Support with other marketing reports as assigned
Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities.
Provides action plan for continuous improvement to Marketing Scorecard in Content Quality, Social Media Engagement, FS.com channel mix index with an ROI mindset
Public Relations and Communications
Participates in departmental PR and marketing meetings
Assists in design of promotional materials including print, digital, advertising assets and other collateral (as needed)
Assists the Public Relations team with the creation of unique experiences and local partnerships (as needed)
Assists with the production and coordination of photo and video shoots (as needed)
Additional Functions
Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co‑workers and planning committee
Be a brand ambassador of Four Seasons and local hotel properties
Knowledge and Skills Education: College education required.
Experience: 3-5 years of experience in a digital marketing capacity.
Previous digital marketing experience, and hospitality and sales experience preferred.
Experience with social media platforms, consumer engagement and strong awareness of the digital world.
Excellent writing, presentation, and communication skills.
Photography and video skills and an eye for aesthetic
Attention to detail and organization.
Influencer relations experience.
Knowledge of InDesign and production methods in graphic arts and collateral.
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
Ability to manage third-party agencies, partners, and vendors.
Proficient in Microsoft Office Suite.
What to Expect Competitive Salary & Wages 401(k) Retirement Plan Excellent Training and Development opportunities Complimentary Accommodation at other Four Seasons Hotels and Resorts Complimentary Dry Cleaning for Employee Uniforms Complimentary Employee Meals and so much more!
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Compétences linguistiques
- English
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