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SEO GEO Manager
- Peterborough, England, United Kingdom
- Peterborough, England, United Kingdom
À propos
What is the role
This role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.
What you will do
Grow organic traffic, revenue and share of search in line with forecasts and commercial objectives Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recommendations Identify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search, AI assistants and shopping ecosystems Own category, sub-category and campaign optimisation in line with seasonality, trade priorities and customer demand trends Conduct competitor analysis, keyword gap analysis, search intent research and emerging trend discovery to inform str...
Compétences linguistiques
- English
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