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PR & Social Content SpecialistDo it Best • United States
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PR & Social Content Specialist

Do it Best
  • US
    United States
  • US
    United States
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À propos

PR & Social Content Specialist – External & Brand Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing & Ecommerce / Communications Reports to: Senior Communications Manager Travel: Occasional dealer store visits and to Do it Best Group Markets About the Role: As the PR & Social Content Specialist, you will be responsible for managing, executing, and evolving the external storytelling of Do it Best, True Value, and Do it Best Group across owned, earned, paid, and social media channels. Reporting to the Senior Communications Manager – External & Brand, this role will lead content development and execution for external-facing websites, B2B social media platforms, and storytelling initiatives that support critical company messages and center the independent dealers we serve. You’ll shape our brand story and our brand voice through compelling content that drives awareness and engagement with members, prospects, and our industry. The PR & Social Content Specialist blends creativity with strategy and execution, guiding how both brands show up in the industry and connect with audiences every day. Responsibilities include:
Brand Identity & Content Strategy
Help establish and evolve brand voice, presence, and identity for Do it Best Group, Do it Best, and True Value
Develop comprehensive content strategies to ensure alignment across all channels
Translate brand identity into editorial storytelling moments to support business goals and drive emotional connection with audiences
Work to identify, develop and publish brand storytelling campaigns
Serve as a partner for the organization to review and align materials to brand standards
Editorial Execution
Lead content creation for official social media platforms: True Value LinkedIn, and Do it Best LinkedIn, Facebook, Instagram, and YouTube
Create engaging content that drives an emotional connection with audiences
Lead content creation for corporate websites: (e.g., doitbestonline.com, truevaluecompany.com, doitbestgroup.com)
Develop a consistent publishing schedule and manage content calendars for digital and social platforms in alignment with broader communication and marketing campaigns
Ensure posts are aligned with each respective brand in voice, tone, visuals and goals
Media Relations
Develop and grow relationships with industry media partner
Support relationship with media relations agency
Vet dealer story submissions for alignment with company messages
Support dealer publicity in their own local markets
Collaboration
Partnership within the communications team and across the entire company is vital for success in this role. The PR & Social Content Specialist will need to build strong relationships with:
The Sales teams to identify and flesh out member and retailer success stories
Merchandising and Sales teams to identify, develop and publish the latest updates in product categories, thought leadership, Market events, and more
Creative teams to ensure visual brand alignment and timely asset production
Internal stakeholders to keep web content up to date, accurate, and aligned with business objectives
Marketing, Sales, and Product teams to amplify key launches and market messages
Designers, communications specialists, and the PR/media team to ensure message consistency across paid, earned, and owned channels
Measurement, Optimization, and Processes
Monitor platforms for engagement opportunities, respond to inquiries, and support reputation management
Track performance metrics and adjust content strategies based on analytics and audience insights
Leverage scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, LinkedIn Campaign Manager) to manage and report on content
Analyze traffic, engagement, and campaign metrics to optimize digital storytelling and audience growth
Plan ahead and identify opportunities to engage in culture, conversation, etc.
Education and Experience:
3+ years in content strategy, editorial planning, integrated marketing, media relations, communications, or social media
Demonstrated success managing brand content across multiple platforms and digital channels
Skills and Abilities:
Excellent writing and editing skills with an eye for visual storytelling
Familiarity with modern social media platforms and the culture of each
Strong project management and organizational skills
Experience using CMS platforms, social media management tools, and basic design tools (e.g., Canva, Adobe Express)
Proficiency in Google Analytics, Microsoft Office, and Google Workspace
Benefits available to you:
Full insurance benefits package including Medical, Dental, & Vision
Paid time off to foster work/life balance
Profit sharing
Bonus Pay opportunities
Retirement funding opportunities
Education reimbursement
Health club reimbursement
Career advancement opportunities
About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams
Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.
  • United States

Compétences linguistiques

  • English
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