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À propos
Location:
Midwest U.S. (Hybrid/On-site)
Company:
Confidential German Manufacturer
Our client, a well-established German industrial manufacturer, is seeking a dynamic
Vice President of Sales & Marketing
to lead and scale its Midwest U.S. subsidiary. This executive will own the full commercial strategy across North America, driving revenue growth, strengthening market positioning, and building a high-performing sales and marketing organization.
The ideal candidate brings strong industrial B2B experience, a proven record of building teams and channels, and the ability to operate effectively within a German-headquartered, international environment.
Key Responsibilities
Commercial Strategy & Growth • Develop and execute the North American sales and marketing strategy aligned with global objectives. • Drive sustainable revenue growth across direct and channel sales. • Identify new market opportunities, verticals, and strategic partnerships. • Own forecasting, pipeline health, and revenue performance.
Sales Leadership • Lead, coach, and scale the U.S. sales organization. • Optimize territory structure, key account strategy, and channel coverage. • Establish performance metrics and accountability across the team. • Personally engage in executive-level customer relationships and key deals.
Marketing & Brand Positioning • Build and execute integrated marketing programs to support growth. • Strengthen brand awareness in the North American market. • Oversee digital marketing, trade shows, product launches, and lead generation. • Ensure strong alignment between marketing and sales execution.
Channel & Key Account Management • Develop and expand the distributor and partner network. • Strengthen relationships with strategic OEM and key accounts. • Implement channel performance management and enablement programs.
Operational & Cross-Functional Leadership • Partner closely with German headquarters on strategy, reporting, and alignment. • Drive CRM discipline, sales analytics, and performance reporting. • Collaborate with operations, engineering, and product management. • Build scalable processes to support continued U.S. growth.
Required Qualifications • Bachelor's degree required; Engineering or Business preferred; MBA is a plus. • 12-15+ years of progressive B2B sales leadership experience in industrial, engineered products, or capital equipment. • Proven success leading regional or national sales organizations. • Strong experience with distributor/channel-driven sales models. • Track record of driving measurable revenue growth. • Experience working within European or German-headquartered companies strongly preferred. • Willingness to travel domestically (and occasional international travel).
Compétences linguistiques
- English
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