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Head of Merchandising & Design Strategy (E-commerce / POD) - Freelancer
- United States
- United States
À propos
Netenders is at a major turning point. After dominating the European virgin textile market, we are launching a global offensive on custom apparel and our own brand collections. With weekly turnover nearing one million euros, we are looking for the creative brain capable of transforming our catalog into a profit machine through impactful designs and strategic pack offers. Your mission: Transform volume into profit Reporting directly to the CEO, your objective is simple: increase the net margin through design and merchandising. Collection Strategy:
Identify profitable niches (B2B, Corporate, Lifestyle) and lead the creation of optimized tee-shirt collections for Google Shopping. Product Merchandising:
Optimize the offer of our "Custom Packs" (10, 100, 500 units) to maximize the average order value (AOV) on USA, Canada, and European markets. Data-Driven Design:
Analyze Google search trends and sales performance to iterate on designs that convert. This is not art, it's commercial efficiency. Art Direction:
Supervise a team of freelance designers to ensure consistent "Premium" quality, capable of rivaling the best US brands. The profile we are looking for Expert Merch:
You have proven experience in print on demand (POD) or ready-to-wear, ideally in the North American market. Business Vision:
You understand that a good design is a design that sells. You master the buying psychology on Google Shopping. Technical:
You are perfectly familiar with the constraints of marking (Screen Printing, DTG, Embroidery) to adapt designs to production costs. Growth Mindset:
You are driven by ambitious goals and rapid growth.
Compétences linguistiques
- English
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