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Content Strategist
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Content Strategist
- San Diego, California, United States
- San Diego, California, United States
À propos
Life is short. Do what matters.
Job Description The Content Strategist works with clients to achieve business goals through content strategy based on thorough knowledge of marketing, content marketing, and SEO best practices. The Content Strategist contributes to the growth of CG Life by employing new technologies and online marketing strategies for both agency marketing and the creation of new client offerings. The Content Strategist’s responsibilities range from the highly tactical to the highly strategic. The Content Strategist crafts written material—be it blog, case study, article, or white paper—for CG Life clients and agency marketing. The Content Strategist also recommends higher-level content strategies that provide marketing solutions to unique business problems. Strategic responsibilities include the examination of business goals and branding, development of detailed buyer personas, and creation of content calendars with specific topicrecommendations.
Responsibilities
Work closely with clients and CG teams to create short- and long-term online content strategies
Develop distribution and SEO keyword strategies for clients
Create client buyer personas, identify pain points, and refine messaging to guide content development
Evaluate existing content and websites for buyer’s journey phases, repurposing potential, distribution channels, and SEO
Construct client content calendars based on recommended content and distribution strategies
Stay apprised of marketing, content marketing, and SEO trends/best practices
Execution
Write, edit, and proof content both internally and for clients
Interview internal and external stakeholders to develop and ghost write content
Optimize online content for search engines and lead generation
Create fuel for marketing automation, including persuasive email copy and compelling calls-to-action
Business Development
Work with the inbound team to develop agency content strategy in accordance with business goals
Improve content offerings by keeping agency marketing up to date with content marketing and SEO best practices
Develop new content marketing and SEO offerings, testing new technologies and practices for agency marketing
Set up tools to help PR and Account departments acquire new content marketing business from both new and existing clients
Educate internal stakeholders on content marketing, to ensure consistent company-wide messaging and language
Implement marketing automation workflows, calls-to-action, downloadables, and compelling, search optimized content to attract new inbound business
Qualifications
Thorough understanding of varied content marketing strategies and best practices used across business models and industries
Understanding of SEO best practices and industry trends
Knowledge of SEO tools, including Moz, Adwords, SEMrush, Keywordtool.io, and Answer the Public
Strong writer, with the ability to identify compelling narratives and tailor content to audience pain points
Understanding of Google Analytics, with the ability to adjust strategies based on content performance and audience behavior
Understanding of the relationship between content marketing, SEO/digital marketing, Public Relations, advertising, and brand development
Ability to independently handle multiple tasks on deadline in a fast-paced environment. Strategic and creative thinker. Self-starter with a positive attitude.
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Compétences linguistiques
- English
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