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À propos
Key Responsibilities
Work with CMS (Content Management Systems) to build and update web pages, ensuring content is properly optimized for SEO.
Create on-page elements, including meta tags, headers, and internal linking, to improve search engine ranking and user experience.
Implement effective off-page SEO strategies, including link-building and outreach to enhance domain authority.
Conduct comprehensive keyword research, identifying opportunities and trends to improve site visibility and rankings.
Use Google Analytics to regularly monitor, analyze, and report on key performance metrics, including keyword rankings, traffic growth, and ROI, providing insights for continuous optimization. Use of Excel with beginner to intermediate proficiency is a must.
Conduct SEO audits to identify and resolve technical issues affecting site performance (such as broken links, site speed, mobile optimization, and crawlability).
Stay updated with the latest SEO trends, algorithm changes, and health industry news to implement best practices and maintain competitive advantage.
Collaborate with the content team to create SEO-friendly content, ensuring it aligns with search intent, keyword targets, and best practices.
Expertise/experience in health-based content/websites would be an added advantage.
Job Qualifications
Minimum 4 years of hands‑on experience in SEO, preferably with a focus on the health or healthcare industry.
Experience working with popular CMS platforms (WordPress, Joomla, Drupal, etc.), including editing and optimizing web content.
Intermediate to advanced knowledge of HTML/CSS to assist with web editing and content optimization.
Strong working knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
Proven ability to conduct keyword research and competitive analysis using SEO tools like SEMrush, Ahrefs, GSC, Google Keyword Planner, etc.
Experience in technical SEO, including understanding of site speed, mobile responsiveness, and structured data.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication skills and the ability to collaborate on multiple projects.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
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Compétences linguistiques
- English
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