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Content Marketing LeadJobr • New York, New York, United States
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Content Marketing Lead

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  • US
    New York, New York, United States
  • US
    New York, New York, United States
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À propos

Content Marketing Lead New York City, hybrid, 4 days onsite
About Hypha Hypha is an AI-native platform transforming asset management across the full lifecycle—acquisition, management, and exit. Focused on healthcare facilities and multifamily real estate, we’re revolutionizing the industry through three key pillars:
Observability: Providing real-time visibility into asset performance, deal progress, and market conditions for all stakeholders
Intelligence: Enabling AI-driven multidimensional optimization with risk scores, tax strategies, and benchmarking
Orchestration: Creating seamless workflows and a single source of truth to eliminate inefficiencies
Role Overview We’re hiring a Content Marketing Lead to own Hypha’s thought leadership — someone who can sit with a commercial real estate lender, understand the actual problem, and turn it into a body of work the market trusts. This is a high-trust, high-visibility role on a small marketing team, reporting to the CMO. You’ll be an early senior hire with real ownership from day one.
Our growth strategy leans hard on thought leadership. Our readers are busy, skeptical practitioners moving real money against real assets — they don’t respond to hype, they respond to being understood. You’ll own the written engine that earns their attention: one anchor report that becomes a quarter of content, the narrative our CEO carries onto every stage, and the social cadence that compounds off it all. The bar is high and specific: it has to educate and entertain, in the same sentence.
Core Competencies
Written Engine Ownership: Build and maintain a content system that takes one big idea and scales it into anchor reports, whitepapers, blog posts, and sharp LinkedIn copy without losing the through-line
Executive Voice and Ghostwriting: Write in someone else’s voice — reports, posts, and stage narrative for our CEO and senior leaders — and make it sound like them, not like you
CRE Domain Fluency: Produce content credible to lenders and underwriters in healthcare, senior housing, and multifamily; you know the difference between generic AI productivity and vertical depth
Cross-functional Collaboration: Partner with product marketing, sales, and events so thought leadership, sales narrative, and the room all carry the same flag
Format Range: Operate across a 20-page whitepaper and a three-line post with equal command and the same point of view holding across both
Video and Multimedia Instinct: Shape and script video and podcast concepts that extend written work further, partnering with production
Ideal Candidate
You have 5+ years of content, journalism, or thought leadership experience, with at least 2 years working directly in or writing for commercial real estate, CRE lending, or private credit — this is required, the rest is trainable
You have a portfolio of writing that made people think and want to keep reading, not just rank — clarity, voice, an actual argument, a little wit
You can operate end-to-end without a layer of process; this is a builder role, not a manager one
You communicate clearly with both technical partners and domain experts
You understand that brokers live on LinkedIn and lenders mostly don’t, and you write and distribute accordingly
You can ghostwrite an executive and have it sound like them, not like you
What Sets You Apart
Experience in B2B SaaS, fintech, or regulated industries
Instinct for GEO/SEO and how AI assistants surface answers
Early-stage startup experience, especially building from zero to one
Experience building repeatable content systems, not just one-off projects
Experience working directly with executives on external-facing narrative
Why Join Hypha
Be at the cutting edge of applied AI in commercial real estate
Have large scope and massive impact as an early senior hire
Work directly with the leadership team and CMO
Strong career growth opportunities as we scale
Competitive compensation: $180,000–$220,000 base salary plus equity
If you are ready to help build the category narrative for AI in CRE lending and are excited by the challenge of making a skeptical market trust and read your work, we want to hear from you.
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  • New York, New York, United States

Compétences linguistiques

  • English
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