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B2B Sales Representative
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À propos
The B2B Sales Executive is responsible for identifying potential business clients, diagnosing their digital marketing bottlenecks, and presenting tailored growth strategies. This role acts as the bridge between a prospect's business goals and the agency's marketing execution, focusing on turning cold prospects into long-term, high-value agency partners. Core Responsibilities:
Lead Generation & Prospecting (Outbound):
Targeting High-Growth Accounts:
Identify and research mid-market to enterprise businesses that have gaps in their digital footprint (e.g., poor search rankings, weak ad campaigns). Multi-Channel Outreach:
Execute outbound prospecting via LinkedIn, cold email sequences, personalized video pitches (like Loom), and industry networking. Inbound Qualification:
Rapidly follow up with and qualify warm inbound leads generated by the agency's own marketing efforts.
Consultative Selling & Discovery:
Conducting Audits:
Collaborate with internal growth strategists to review a prospect's current digital marketing metrics (traffic, conversion rates, ad spend). Discovery Calls:
Ask deep, probing questions to understand the prospect's business model, customer acquisition costs (CAC), lifetime value (LTV), and revenue goals. Value Proposition:
Shift the conversation away from "buying services" to "buying growth and ROI."
Proposals & Pitching:
Tailored Presentations:
Present comprehensive digital marketing proposals alongside a Solution Architect or Account Director. Handling Objections:
Address complex concerns regarding ad spend risk, attribution tracking, and timelines to see results. Closing & Contracting:
Negotiate contract terms, monthly retainers, and performance-based incentives to close the deal.
Pipeline Management & Retention:
CRM Upkeep:
Maintain meticulous records of all interactions, deals, and pipelines in CRMs like HubSpot or Salesforce. Smooth Handover:
Work closely with Account Managers and Growth Marketers to ensure the client's goals are accurately transferred during onboarding.
Qualifications:
Technical & Professional Experience:
Experience:
25 years of B2B sales experience, ideally within a digital marketing agency, SaaS company, or tech-consulting environment. Industry Literacy:
A strong understanding of modern digital marketing concepts (e.g., SEO, Paid Social, Programmatic Ads, Lead Gen Funnels, Agentic AI marketing tools). Data Savvy:
Ability to read and interpret basic marketing data reports (Google Analytics, SEMrush, or HubSpot dashboards) to speak intelligently with marketing executives.
Soft Skills & Competencies:
Consultative Mindset:
Act more like a business consultant and less like a transactional salesperson. High Emotional Intelligence (EQ):
Ability to navigate long sales cycles and build trust with multiple stakeholders in an enterprise. Resilience:
A proven track record of handling rejection and managing quota-driven stress in a fast-paced environment.
Compétences linguistiques
- English
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