Offres d'emploi : pharma
Trouvez des postes pharma près de chez vous, sur site, hybrides ou à distance.VP, Analytics - Pharma
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À propos
Lead the overarching analytics strategy for the agency, overseeing data collection, measurement frameworks, and advanced insights generation across all HCP/DTC pharmaceutical and healthcare marketing campaigns. Serve as the primary strategic advisor to executive leadership and client brands, translating complex data points into actionable insights that drive brand commercialization and media optimization. Architect and implement measurement plans across the pharmaceutical marketing landscape, ensuring rigorous tracking for analytics. Oversee data governance and compliance protocols across all client accounts, ensuring data collection, management, and storage practices align with HIPAA, CCPA, and evolving regulatory privacy requirements. Direct the agency’s data integration efforts, blending traditional digital marketing metrics with specialized pharmaceutical data sources. Collaborate closely with internal teams to ensure all data-driven marketing tactics and optimization strategies comply with corporate legal requirements. Manage, mentor, and scale a high-performing team of data analysts, data scientists, and marketing specialists, establishing methodologies for statistical modeling, predictive analytics, and marketing mix modeling. Drive innovation by evaluating and integrating emerging technologies, clean rooms, data platforms, and AI/machine learning tools that enhance the agency's measurement capabilities and data-driven storytelling. Requirements
Bachelor's degree in marketing, analytics, statistics, data science, economics, or a related quantitative field; an advanced degree is highly preferred. 8-10+ years of experience in marketing analytics, digital strategy, or business intelligence, with a mandatory minimum of 5 years in a leadership role within a pharmaceutical advertising agency. Demonstrated expertise in both HCP/DTC pharmaceutical marketing strategies, with a deep understanding of the unique pharmaceutical product lifecycle, from pre-launch to loss of exclusivity. In-depth, current knowledge of healthcare compliance, data privacy laws, and regulatory bodies (MLR) Hands‑on experience working with specialized pharmaceutical data ecosystems, specifically IQVIA, Symphony Health, Veeva, Crossix, and definitive healthcare data sets. Advanced proficiency with enterprise analytics suites, business intelligence platforms, and data warehousing solutions, such as Google Analytics 4, Adobe Analytics, Tableau, Power BI, SQL, and Snowflake. Proven track record of building, managing, and inspiring data and analytics teams, with the ability to foster a culture of curiosity, technical excellence, and cross‑functional collaboration. Exceptional communication and storytelling skills, with a proven ability to distill highly technical data architectures, advanced statistical models, and nuanced analytics findings into clear, impactful presentations for non‑technical executive stakeholders.
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Compétences linguistiques
- English
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