Senior Content Marketing Manager
Yes Energy
- Boulder, Colorado, United States
- Boulder, Colorado, United States
À propos
The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry‑leading electric power trading analytics software provides real‑time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real‑time trading decisions and mid‑to‑long‑term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.
Be a part of our successful, growing business during international transformation.
Position Summary We are seeking a Senior Content Marketing Manager to lead the strategy, development, and execution of content across the full customer lifecycle. This role owns Yes Energy’s content engine—translating business priorities, customer insights, and go‑to‑market strategy into compelling, high‑impact content that drives pipeline, engagement, and customer growth. Working closely with the Director of Customer Marketing, you will be responsible for bringing our content strategy to life, ensuring consistency, quality, and measurable business impact across all channels, including our social media presence. This role is ideal for an experienced content marketer who has worked in the energy, electric power, utilities, commodity trading, or financial markets industries.
Position Details
Base Salary Range: $110,000 - $130,000
Location: Hybrid (Boulder, CO)
Schedule: Full‑time; 2 days in the office
Reporting to: Director of Customer Marketing
Travel Requirements: Up to 10%
Primary Responsibilities
Own the development and execution of an integrated content strategy that supports demand generation and customer retention.
Translate complex power market concepts and product features into high‑impact thought leadership, blog posts, case studies, and whitepapers.
Drive Yes Energy’s social media presence, developing platform‑specific strategies to increase brand reach and community engagement.
Manage the editorial calendar and content workflow, ensuring a consistent brand voice and high quality across all outputs.
Collaborate with subject matter experts (SMEs) across the organization to extract insights and turn them into compelling narratives.
Partner with the Demand Generation team to create content that optimizes the buyer journey and improves conversion rates.
Build and maintain a reporting framework to measure content performance, including organic traffic, engagement, and contribution to pipeline.
Leverage AI and automation tools to improve content discoverability, operational efficiency, and performance.
Oversee SEO strategy for content, ensuring all assets are optimized for search rankings and visibility.
Minimum Qualifications
5–7+ years of B2B content marketing experience, including experience marketing to the energy, electric power, utilities, commodity trading, financial markets, or another highly technical B2B industry.
Proven experience owning and executing a full‑funnel content strategy, not just contributing to individual assets.
Portfolio showcasing long‑form thought leadership, technical writing, customer stories, whitepapers, research reports, or market commentary for technical B2B audiences.
Demonstrated success in creating content that drives measurable business outcomes (pipeline, engagement, customer growth).
Strong proficiency in marketing tools such as HubSpot, Google Analytics, and SEO tools (e.g., SEMrush).
Key Competencies & Preferred Qualifications
Strategic Influence: Leads through expertise and initiative, shaping cross‑team outcomes and building coalitions around a shared content vision.
Problem Solving: Frames and solves complex content challenges, designing durable editorial solutions that align with business strategy.
Systems Thinking: Understands how content, technology, and data interact to drive scalable GTM solutions.
Prioritization & Time Management: Discipline to manage a high‑volume editorial calendar and adapt plans as market priorities shift.
Brand & Identity: Deep understanding of how to maintain a consistent brand voice while tailoring messages for diverse personas.
Editorial Excellence: A commitment to high standards in research, accuracy, and beat mastery within the energy domain.
Curiosity: A growth mindset with a proactive approach to learning about evolving power markets and new marketing technologies.
Digital Content Production: Ability to create and publish high‑quality multimedia content that upholds editorial standards and maximizes platform engagement.
Compensation and Benefits We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401(k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.
EEO Statement Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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Compétences linguistiques
- English
Avis aux utilisateurs
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