PR & Content Manager

CU Direct

Irvine, California, United States

Irvine, California, United States

À propos

With 30 years at the forefront of fintech innovation, we specialize in SaaS lending solutions that lead the industry. Our core mission is customer-centric, focusing on empowering Credit Unions across the United States with the tools to offer accessible, competitive lending services. We're deeply committed to enhancing the financial ecosystem for a broad network of credit unions, members and auto dealers. We invest in our greatest assets, our employees, and foster a culture of innovation and ownership through freedom and responsibility. We celebrate fiscal accountability, operational rigor and efficiency to create a sustainably healthy and robust business for the long term.
The PR & Content Manager is responsible for the strategic planning and management of public relations and content marketing activities for CU Direct and its brands. This individual ensures that all PR and communication activities support corporate and thought leader initiatives and are in alignment with the annual marketing plan.
Principal Responsibilities Public Relations/Media Management (40%)
Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
Plan and execute public relations initiatives that build and nurture a favorable public image for CU Direct within multiple vertical markets
Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure
Create press releases and other media-related correspondence
Maintain PR/News pages on corporate and brand websites
Identify and train appropriate staff for media interviews
Monitor and report performance data for all PR activities
Manage annual public relations budget in alignment with marketing budget
Provide regularly scheduled reporting and monthly presentations to management
Content Creation Management (30%)
Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.
Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that position CU Direct as a thought-leader in multiple vertical markets.
Develop and manage a content calendar to ensure regular content throughout the year.
Keep up to date with industry best practice and monitor content activities of competitor websites.
Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy.
Manage and nurture outsource content writers to create impactful and accurate content across multiple channels
Blog & Social Media Support (20%)
Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging.
Repurpose content for social media and blog.
Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM).
Education
B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications
Experience
Five + years public relations experience
Three to four years’ experience writing digital content for a large agency or
Specialized Skills
In-depth knowledge of public relations and corporate communications
Excellent written and verbal communication skills
Ability to lead creation of regular publications
Ability to develop strong relationships with media and gain media attention through those relationships
Self-motivated, detail oriented, and meet deadlines with strong project management skills
Ability to develop written content across multiple mediums
Successful media-pitching skills
Excellent copyediting, proofreading, and grammar skills
Adept at keyword placement and SEO best practices
A familiarity with HubSpot, WordPress, Google Analytics, and Hootsuite digital platforms
Strong team player with ability to manage resources without direct reporting relationship
Why You Should Apply
Flexible Working Environment
Paid Time Off
401k (8% match)
College Tuition Benefits/ Tuition Reimbursement
Good Benefits options
Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.
The starting salary range for this full-time position is $99,400 - $124,300 per year. Base pay will take into consideration internal equity, candidate’s geographic region, job-related knowledge and experience among other factors. Origence maintains a highly competitive compensation program.
Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.
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Irvine, California, United States

Compétences linguistiques

English

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