Digital Experience Analytics, Senior ManagerDormont Manufacturing Company • Rockford, Illinois, United States
Digital Experience Analytics, Senior Manager
Dormont Manufacturing Company
- Rockford, Illinois, United States
- Rockford, Illinois, United States
À propos
This role partners cross‑functionally with Product, UX, Marketing, and Commercial teams to translate behavioral and channel data into actionable insights that drive measurable improvements in conversion, engagement, and customer experience.
This role brings deep expertise in experience‑level performance and optimization, ensuring that granular behavioral insights inform broader business performance strategies and decisions.
Primary Duties
Lead end-to-end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop-off across the funnel
Develop deep-dive diagnostics across site experience, landing pages, and channel entry points
Translate test results into clear insights and actionable recommendations to improve conversion and user experience
Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel
Provide insight into how campaign strategies impact on‑site behavior and conversion outcomes
Collaborate with Product and UX teams to inform feature prioritization and experience improvements
Provide data-driven recommendations to enhance site navigation, content strategy, and merchandising execution
Support opportunity sizing and risk assessment to inform prioritization decisions
Present insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implications
Partner with D&TE teams to build standardized performance reporting in PowerBI
Perform duties consistent with the company’s AAP/EEO goals and policies
Perform other duties as required/assigned by manager
Knowledge, Skills and Abilities Required
Bachelor’s degree in analytics, statistics, computer science, or related field
5+ years of experience in digital, eCommerce, or experience analytics
Deep expertise in digital analytics and experimentation tools (e.g., GA4, ContentSquare, OmniConvert or similar)
Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior
Ability to synthesize complex behavioral data into clear, actionable insights
Experience working in cross-functional environments with Product, UX, and Marketing teams
Strong communication and storytelling skills, with ability to influence without direct ownership
High attention to detail and intellectual curiosity
Working Conditions Normal office environment. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
EEO Statement Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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Compétences linguistiques
- English
Avis aux utilisateurs
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