SEO, Account Director

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The SEO Account Director provides management and leadership to a team of experienced SEO marketers. The Director is responsible for leading enterprise SEO programs while providing strong cross-functional contribution. Finally, the Director is in charge of staffing, revenue projections, and process development.

Responsibilities:

• Proficient understanding of digital landscape and agency capabilities
• Advanced understanding of client category landscape and competitive factors
• Advanced understanding of holistic approach to search
• Advanced understanding of consumer behavior and targeting/ segmentation analysis tools
• Expert project management skills, time management skills and process development & integration
• Advanced knowledge of all media categories (Planning, SEM, Media, Technology, etc)
• Takes a holistic view of the client's account
• Seen as "expert" by the client

Internal: Operations, Tactics and Strategy:

• Ensures adherence to internal process and drives best practices across the brands/client
• Set priorities for SEO department and clients and oversee team's progress
• Ultimately responsible for flawless execution of client deliverables
• Draws insight from program results and market conditions and ensures dialogue with client and internal team on informed strategic implications
• Understands how category and competitive conditions impact our clients
• Manages execution of multiple SEO campaigns ensuring strongest possible results for the client while maintaining a healthy margin for the agency
• Demonstrated commitment to Company's recruitment and interviewing efforts

Client Relationship:

• Owns the client and procurement relationship on assigned brands
• Works closely with the client and procurement to identify areas of improvement in process and efficiencies
• Seen as strategic and integral to the account
• Maintains a strong relationship with clients as day-to-day contact
• Main point of contact for vendor relationships
• Responsible for client renewal/ growth
• Maintains strong relationship with client

Qualifications:

• Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
• Proven ability to lead people (mentoring and developing) and projects
• Thinks creatively
• Ability to anticipate problems before they happen
• Exhibits Integrity and Trust
• Exhibits Self Development
• Bachelor's degree required

Additional information:

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $139,965.00/Annually.