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Brand ManagerYantran LLCSummit, New Jersey, United States
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Brand Manager

Yantran LLC
  • US
    Summit, New Jersey, United States
  • US
    Summit, New Jersey, United States

À propos

Global Innovation Brand Manager

The Global Innovation Brand Manager will lead new product development and deployment and be responsible for innovation strategy and communication for Face Care.

Key Responsibilities:

  • Co-develop the strategic direction and global innovation pipeline for the business in collaboration with Innovation team. Develop and deploy all aspects of product innovation in a highly cross-functional environment
  • Own ideation and concept phase by translating consumer insights and trends into strong product ideas in close collaboration with market research
  • Lead execution of innovation projects in close collaboration with R&D, packaging engineering, finance, supply chain, designers and agencies among other business partners to develop new products, claims, and comms from project definition, briefing, and development to execution.
  • Proactively identify emerging trends, have strong outside-in mindset with expertise in skin care category, competitive landscape and social conversation
  • Collaborate with Finance, Supply Chain and Project Management to ensure new products deliver on growth, revenue and profitability goals
  • Deploy innovation to regions; develop product launch toolkits that excite local marketing teams and retailers
  • Develop deep understanding of key global markets, with US as lead market.
  • Track record of identifying white space opportunities, creating innovation and the ability to translate consumer insights into new product and/or claims is required.
  • Proven track record of developing and executing successful brand strategies and communication plans
  • Experience in beauty category strongly preferred
  • Experience in product innovation highly preferred
  • Superior communication, story-telling, project management skills and an ability to influence without authority is required
  • Strong leadership and team management skills
  • Experience leading in a matrix environment and cross-functional teams is required
  • Excellent analytical and strategic thinking abilities
  • Demonstrated financial acumen in making effective business decisions is required

A minimum of 5 years of experience in marketing, with a focus on brand management and innovation. Must have experience in beauty such as skincare, makeup or haircare. Bachelor's degree in Marketing or related field, MBA preferred.

  • Summit, New Jersey, United States

Compétences linguistiques

  • English
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