Manager Web Experience Strategy

We are seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion. As a key member of the Digital Strategy team, you will support the execution of 2025 digital roadmap and help Client the foundation for 2026.

Reporting to the Associate Director, Digital Experience Strategy, you will:

• Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
• Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
• Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion
• Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
• Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
• Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
• Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
• Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
• Develop comprehensive presentations that effectively convey project strategies and secure approvals
• Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
• Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs

Required Skills & Experience:

• Three (3) - five (5) years in web strategy, website management, or marketing with a focus on customer journey
• Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates
• Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc.
• Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development
• Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations
• Ability to align teams, facilitate decision-making, and drive collaboration across departments

Required Education:

Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

Required:

• Developing Digital Experiences
• User Engagement
• Web Strategy
• Website Management
• Marketing With A Focus On Customer Journey

Additional:

• Collaboration Across Departments
• Conversion Rate Optimization
• Behavioral Analytical Tools
• Heap
• Google Analytics
• Stakeholder Engagement
• Competitive Analysis
• Research-Driven Strategy Development
• Data-Driven Decision Making
• Audience Insights
• Measurement
• Privacy Regulations
• Team Alignment