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Digital Marketing Technologist

Carnegie
  • US
    Westford, Vermont, United States
  • US
    Westford, Vermont, United States

À propos

The Digital Marketing Technologist is responsible for the end-to-end setup, integration, and ongoing maintenance of Customer Data Platforms (CDPs) for Carnegie’s higher education clients. Working cross-functionally with internal teams and directly with clients, the Technologist maximizes CDP utility, aligns technical frameworks with institutional goals, and uncovers strategic opportunities to leverage data effectively.
Duties and Responsibilities
Platform Setup & Configuration
Deploy customer data platforms utilizing Carnegie’s higher‑ed playbook, tailoring the implementation to align with each client’s unique website architecture and technology stack.
Collaborate with account management and internal stakeholder teams to map agency-standard technical setups to specific institutional goals and data requirements.
Architect and build precise audience segments for execution by both internal and client-side marketing teams.
System Integration & Data Engineering
Partner with client and internal technical teams to establish automated data pipelines with external CRMs and ingest ad‑hoc, disparate datasets.
Organize and maintain data feeds routing critical data points to BigQuery, ensuring strict adherence to defined schemas for downstream visualization and reporting.
Ongoing Management & Optimization
Perform rigorous quality assurance checks using system alerts, automated tools, and manual audits to maintain high data integrity.
Update and troubleshoot system connections and tenant configurations in response to technical changes, client strategic shifts, or platform updates.
Continuously optimize tenant environments to leverage new CDP features, tools, and best practices as they emerge.
Knowledge/Skills/Abilities
Strong understanding of the Document Object Model (DOM); proven experience using Google Analytics, Google Tag Manager, or equivalent platforms to track behavior and trigger event‑based actions.
Proficiency in targeting web elements using CSS and jQuery selectors, alongside a solid foundational command of JavaScript.
Deep understanding of how to clean, structure, and maintain data flows between disparate systems across a modern MarTech/CRM stack.
Demonstrated ability to translate complex data and technical requirements into clear, actionable strategies for non-technical internal teams and university clients.
Strong troubleshooting skills, with a proven ability to leverage available resources to solve technical roadblocks independently before escalation.
Exceptional attention to detail with the ability to multitask effectively within a deadline-driven, fast-paced agency atmosphere.
Credentials and Experience
Bachelor’s degree or higher
1–3 years of experience using Customer Relationship Management Systems (CRMs) or Customer Data Platforms (CDPs). Experience with Slate or BlueConic a plus
Experience with HTML, CSS, and JS
1–3 years of marketing analytics experience using Google Analytics, Google Tag Manager, or custom reporting tools
Experience with Google Big Query and Google Data Studio a plus
Carnegie is an equal-opportunity employer.
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  • Westford, Vermont, United States

Compétences linguistiques

  • English
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