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Digital Marketing Manager
HME Companies
- Brookings, South Dakota, United States
- Brookings, South Dakota, United States
À propos
This is a high-impact, hands‑on ownership role responsible for driving measurable business outcomes, supporting occupancy growth, lead generation, and recruitment through integrated digital marketing strategies.
You will lead the direction, execution, and optimization of campaigns across paid media, organic search, website performance, content, and CRM channels, while translating meaningful human stories into high-performing marketing experiences.
What You'll Own
End-to-End Digital Performance
Lead integrated digital strategy across paid, owned, and earned channels
Drive measurable outcomes including qualified leads, conversions, and engagement
Demand Generation & Growth
Build and optimize campaigns to support Senior Living and Multi‑family occupancy
Manage budget allocation across channels to maximize ROI
Paid Media & Acquisition
Own paid search and paid social strategy, execution, and optimization
Monitor CAC, ROAS, conversion rates, and funnel performance
SEO & Organic Growth
Lead SEO strategy including technical health, keyword targeting, and content optimization
Identify opportunities in evolving search behaviors (including AI‑driven search experiences)
Content & Brand Experience
Oversee a unified content strategy across website, blog, email, and social
Ensure messaging consistency across multiple brands and audience segments
Translate brand stories into compelling, conversion‑oriented content
Website & Conversion Optimization
Manage 3rd party development partner to drive site development and enhancements
Identify and drive implementation of website improvements, enhancing UX and conversion rates
Analytics & Reporting
Own marketing performance reporting across all digital channels
Analyze KPIs and continuously optimize toward business goals
Cross‑Functional Collaboration
Partner with operations, sales, and leadership to align marketing and advertising efforts with organizational goals
Manage external vendors or agencies
What Success Looks Like
Increased qualified leads and inquiries across brands
Improved occupancy and service utilization
Reduced cost per acquisition and improved campaign efficiency
Strong, consistent brand presence across all digital channels
Data‑driven decision making embedded in marketing strategy
Ability to thrive in a fast‑pace environment
What You Bring
3–5+ years of experience in performance‑driven digital marketing
Bachelor's Degree in Digital Marketing, Advertising, Marketing, or similar
Proven success managing multi‑channel campaigns tied to business outcomes
Hands‑on experience with:
Paid media platforms (Google Ads, Meta, etc.)
SEO tools and strategies
Email marketing and CRM systems
Strong analytical skills with experience in GA4 and marketing dashboards
Working knowledge of website platforms and conversion rate optimization (CRO)
Ability to balance strategy and hands‑on execution
Experience managing multiple projects, brands, or audiences simultaneously
Nice to Have
Experience in the senior living industry
Experience with marketing automation / CRM platforms (e.g., Birdeye, META Business Suite)
Experience in work management software (e.g., Asana, Monday.com)
At HME, we believe the most powerful marketing starts with real human stories. From helping seniors find a place to call home to supporting recovery and care journeys, our work has a direct impact on people's lives. This role offers the opportunity to build, shape, and scale digital marketing across multiple brands in order to make a meaningful impact.
HME Care is an Equal Opportunity, Affinity Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at 1‑605‑736‑2732 or email hrdept@hmecompanies.net.
Must be able to pass background check.
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Compétences linguistiques
- English
Avis aux utilisateurs
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