Copywriter
Galen College of Nursing
- Louisville, Kentucky, United States
- Louisville, Kentucky, United States
À propos
Position Overview As a Copywriter at Galen College of Nursing, you will drive enrollment growth by producing high‑quality, on‑brand copy across every stage of the prospective student journey – content that builds Galen's authority as a nursing education leader, moves prospects toward application, and provides campus teams with recruiting materials.
Key Responsibilities
Produce long‑form content such as articles, guides, and editorial pieces that position Galen as an authoritative resource for prospective nursing students throughout their decision journey.
Write short‑form articles and web copy targeting specific search queries, ensuring content is structured for both traditional SEO and AI‑generated answer environments.
Adapt content across formats including social media posts, video scripts (short‑ and long‑form), digital ad copy, SMS, email, pull quotes, and print materials.
Write video scripts for brand, recruitment, student story, campus spotlight, and explainer content optimized for each platform.
Create full‑funnel email nurture sequences that guide prospects from initial inquiry through application and enrollment, including welcome series, lead nurture tracks, re‑engagement campaigns, and enrollment milestone touchpoints.
Write triggered and promotional email copy – inquiry follow‑up, event confirmations, deadline reminders, open‑house announcements – that moves prospects forward with timely, relevant messaging.
Serve as the primary copywriting resource for Galen's in‑house creative services team, supporting campus marketing needs nationwide.
Write copy for campus‑level materials such as flyers, brochures, signage, viewbooks, event programs, and recruitment collateral, adapting national messaging for local audiences.
Maintain brand voice, ensuring all copy across channels, campuses, and formats reflects a consistent tone: warm, credible, student‑centered, and grounded in real outcomes.
Write with a commitment to ownable, non‑commodity content – using Galen‑specific data and authentic student and faculty voices that competitors cannot replicate.
Collaborate with the Creative Director, Content Marketing Strategist, Graphic Designers, Web Manager, and Enrollment team to integrate copy with broader campaign goals.
Manage a high volume of concurrent projects across content types, campuses, and channels, meeting deadlines, flagging capacity issues proactively, and maintaining quality under volume.
Position Requirements
Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
Minimum 4–5 years of professional copywriting experience in a content marketing, creative agency, or high‑volume in‑house environment.
Demonstrated ability to write across formats: long‑form editorial, email nurture copy, video scripts, social media, advertising, and print/collateral.
Strong portfolio showcasing range, including long‑form content, short‑form derivatives, and email or campaign copy.
Experience in higher education, healthcare, or mission‑driven institutional marketing (preferred).
Exceptional writing, editing, and proofreading skills with a sharp eye for brand voice and factual accuracy.
Working fluency with AI writing tools, including the judgment to brief them effectively, use them selectively, and edit their output critically.
Ability to manage high‑volume, concurrent projects across multiple stakeholders and deadlines.
Familiarity with SEO principles and structuring content for search and AI‑generated answer environments (preferred).
Exposure to CRM‑integrated email platforms such as Salesforce Marketing Cloud, HubSpot, or Slate (preferred).
Video script writing experience, including short‑form social video and longer brand or explainer formats (preferred).
Physical & Mental Demands
Ability to remain in a stationary position for extended periods while operating a computer and other office equipment.
Occasionally move about the office to access files, equipment, or attend meetings.
Frequent verbal and written communication with internal and external stakeholders.
Read and review documents, data, and on‑screen content with close visual attention.
Manage multiple priorities, meet deadlines, and work effectively under moderate pressure.
Reasonable accommodations may be made to enable individuals with disabilities to perform the role.
Benefits Galen College of Nursing offers a comprehensive package of medical, dental, and vision plans, tuition discounts, and additional benefits.
Comprehensive medical coverage with low copay or no cost for common services, prescription drug, behavioral health coverage, free telemedicine, and free transport.
Dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long‑term care, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial well‑being.
401(k) plan with 100% match on 3% to 9% of pay.
Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
Consumer discounts through Abenity.
Retirement readiness, rollover assistance services, and preferred banking partnerships.
Education assistance (tuition, student loan, certification support, dependent scholarships).
Colleague recognition program.
Paid time off program, paid family leave, long‑ and short‑term disability coverage and leaves of absence.
Employee Health Assistance Fund offering free coverage to full‑time and part‑time colleagues based on income.
Galen’s Compassionate Care Model Values
Inclusivity – foster an environment that provides opportunity for every individual to reach their full potential.
Character – act with integrity and compassion in all that I do.
Accountability – own my role and accept responsibility for my actions.
Respect – value every person as an individual with unique contributions worthy of consideration.
Excellence – commit to the highest level of quality in everything I do.
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Compétences linguistiques
- English
Avis aux utilisateurs
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